Tuaca Liqueur launched a limited-edition package featuring a thermochromatic ink printed on the bottle to show when the bottle is chilled and ready to be served. The label features a sketch of the historic Tuaca Lion designed by tattoo artist Corey Miller. The lion turns from silver to blue as the bottle is chilled in a freezer or on ice. The handwritten script of Tuoni & Canepa at the top of the vertical, front-facing label has decorated the Tuaca bottle for generations, marking the brand’s quality, innovation and taste, the company says. The Tuaca crest at the bottom of the label pays homage to the crest of the House of Medici, it adds.
January 16, 2012