Newcastle Brown Ale, a brand of Heineken USA, White Plains, N.Y., is serving up summer fun with the return of its “Your Beer. Your Glass.” summer retail program. Adult consumers can participate for the chance to claim their own Newcastle Geordie Schooner — the authentic British-style brown ale glass — in Newcastle, England. Point-of-sale materials prompt consumers to purchase Newcastle Brown Ale and either mail in six bottle caps or go online to redeem the offer for an authentic Geordie Schooner. In-store sampling activations also will be popping up in select retail venues around the nation.
June 20, 2011