The Pepsi Bottling Group has had an impressive year, achieving sales growth in a challenging soft drink market, opening its first new plant in several years, and continuing the strategic acquisitions that have made it Pepsi’s No. 1 bottler. PBG executives talk about the company’s strategy for growth, driving revenue, and bringing innovation to life in the marketplace.

Little people can provide big profits, but marketing to kids and teens requires finesse. Targeting today’s younger generation means communicating through many facets of their lives.

The newest trends in beverage labeling.

Beverage Industry’s exclusive 2005 R&D Survey examines what beverage companies will be spending on R&D in 2005, the ingredients they’ll buy and the way they develop products.

Juice companies move beyond “low-carb” to “health-conscious.”