Interbev Gears Up For Las Vegas
The American Beverage Association is set for the return of InterBev, the beverage industry trade show it reacquired late last year. Show organizers have developed numerous partnerships to promote the show, including a tie-in with Worldwide Food Expo planner, the International Dairy Foods Association, to promote each other’s trade shows. The groups will host pavilions at one another’s show, offer exclusive programming and promote the events to their membership.
InterBev organizers also recently announced former
Secretary of Homeland Security Tom Ridge will address “America in the
21st Century — Prosperity and Security”at the show.
In addition, the Coca-Cola Bottlers Association and
the Coca-Cola Mainstream Bottlers will both hold their association meetings
in conjunction with the InterBev show. The CCBA, the Pepsi-Cola Bottlers
Association, Coca-Cola Bottlers Sales & Services and PepsiCo Global
Procurement have reserved space on the exhibit floor.
The American Beverage Association reacquired the
InterBev show last December, and under the theme “Let the Sales Pour
In,” has planned an event targeted toward manufacturers, packagers
and distributors of soft drinks, bottled water, juice and any other type of
non-alcohol or alcohol beverage. Conference programming is designed to
appeal to owners and operators of bottling facilities, plant managers,
engineers, quality assurance managers and production supervisors. Exhibits
will feature machinery, equipment and supplies that represent supplier
innovations and new technologies. In addition, the show planners say there
will be opportunities for beverage processors seeking distribution.
The ABA has selected an advisory committee comprising
producers and suppliers to ensure the show’s content is “highly
relevant and reflective of the marketplace it serves.” Programming
will feature five educational tracks — General Management, Trends,
Logistics, Plant Design and Formulation — and has allowed for
conflict-free hours for attending both conference programs and exhibitions.
The show floor at the Sands Expo Center will cover 40,000 to 50,000 square
feet and feature an American Beverage Association Networking Center.
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