David Michael & Co., Philadelphia, worked with U.K.-based Consumer Knowledge Centre (CKC) to present Children’s Choices for Healthy Eating at David Michael’s recent Innovation Roadshow. The lively, informative presentation, hosted by Bryan Urbick, director of research at CKC, offered firsthand insight into the choices kids make when deciding on the foods they eat.
Don’t treat kids like kids
Don’t overuse nutritional messages/tags
Make the information clear and understandable
Kids want warnings on “fatty” foods
An icon system for nutritional information would be welcome