Weight control beverages on the shelves
As consumers become more realistic about weight-related products, beverage companies are offering products that are formulated with ingredients for weight management benefits. Lifestyle Beverages Inc., Syosset, N.Y., reformulated its functional bottled water, Trimwater. The product is positioned for weight control and contains a patent-pending formulation featuring caffeine, glucosamine hydrochloride and chromium picolinate, says David Sackler, founder and chief executive officer of the company. Trimwater is available in Pomegranate-Cranberry, Peach-Mango, Lemon-Citrus, Black Cherry-Blackberry, Raspberry-Vanilla and Passionfruit-Berry.
For more on Weight Management trends, read Beverage Industry's Beverage R&D article on Weight Management Ingredients.