Icelandic Glacial hits the ski slopes

Icelandic Glacial, Olfus, Iceland, has been selected as the official bottled water at Lake Tahoe's Squaw Valley USA.

“Our brand has become a firm favorite with a number of world class resorts and hotels over the past year, however being the official water of a location as breathtaking as Squaw Valley USA is truly wonderful,” said Jon Olafsson, chairman and co-founder of Icelandic Glacial. “As an Icelandic brand, our entire identity is based around purity, style and nature. Squaw Valley is a resort that encompasses all of these elements, creating a perfect fit our water.”

Squaw Valley plans to carry Icelandic Glacial in four package sizes.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.