Winn-Dixie Stores Inc. launched the National Football League’s first co-branded bottled water with the Jacksonville Jaguars football team. The label features the Jaguars’ team logo and signature teal label and is branded as “the official bottled water of the Jags.” Bottled in Silver Springs, Fla., the Winn-Dixie/Jaguars bottled water is available in 24 packs of 16-ounce bottles for $3.99 at Winn-Dixie and SaveRite stores in Northeast Florida and Southeast Georgia. The water also will be sold in 24-ounce bottles for $3 at EverBank Field, the Jaguars’ home stadium.

Winn-Dixie Stores Inc., Jacksonville, Fla.
Distribution: Select markets

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