Reflecting a lower number of new product introductions in 2009, some of this year’s best packages actually are redesigns of existing brands. While many beverage companies held back on rolling out completely new concepts, several of them didn’t hesitate to punch up the visual appeal of the brands they already had, which gave them access to new consumers, and reinforced their space in the marketplace. Here are the packages that Beverage Industry thought topped the list this year.
Winemaker Boisset Family Estates, Sausalito, Calif., rolled out a new innovation in wine packaging for on-premise accounts this year that allows bars and restaurants to keep wine longer and replicate the experience of sampling wine from a barrel in a winery. The wine cask holds the equivalent of 10 liters of wine, or the equivalent of 67 5-ounce glasses, and protects the wine from oxidation for six to eight weeks from the time it is opened.