This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
Beverage Industry logo
  • MAGAZINE
    • Current Issue
    • Contact
      • Advertise
      • Contact Us
    • Digital Edition
    • Archives
    • Annual Manual
    • Newsletter
    • Contract Packaging Guide
  • NEWS
    • Top 100 Beverage Companies
    • State of the Beverage Industry
  • CATEGORY FOCUS
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • PACKAGING
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • OPERATIONS
    • Plant Focus
    • Distribution
      • Fleet Graphics Award
    • Supplier News
  • PRODUCTS
    • New Products
    • Product Poll
    • New Product Submission Form
  • DIRECTORIES
    • Annual Manual
    • Take a Tour
    • Contract Packaging Guide
  • MORE
    • White Papers
    • Market Insights
    • Market Research
    • Store
    • Classifieds
    • Custom Content & Marketing Services
    • Events
    • Polls
    • The Beverage Forum
    • BevOps Fleet Summit
    • Sponsor Insights
  • MEDIA
    • Videos
    • Image Galleries
    • Podcast
    • Interactive Product Spotlights
    • Webinars
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Home » Authors » Sarah Theodore

Sarah Theodore

Sarah Theodore is a contributor of Beverage Industry magazine. She is a Global Drinks Analyst with Mintel Food and Drink, Mintel International’s research platform dedicated to the food and drink business. She can be reached at stheodore@mintel.com.

Articles

ARTICLES

Sports and energy find inspiration in ‘recovery’

New products look past the workout
Sarah Theodore
July 11, 2011
No Comments

After years of focusing on energy and performance, “recovery” may be the new buzzword in the sports and energy segment.  New products are focusing on what happens after exercise rather than during the activity itself. A number of recent sports and energy products have addressed post-activity recovery: Gatorade G Series Pro 03 Recover platform includes a dairy-based Protein Recovery Shake and a Protein Recovery Drink that also has electrolytes and carbohydrates. The company suggests consuming the shake 20 to 50 minutes after activity and then an additional serving 2 hours later.


Read More

Tea innovation creates new drinking occasions

Products focused on unique dayparts encourage consumers to view tea differently
Sarah Theodore
June 20, 2011
No Comments

In the tea category, some of the most unique new innovations are not just offering consumers new flavors, but creating entirely new drinking occasions for tea as well. “Breakfast tea” has been a common tea variety for years, but some tea companies are creating new drinking occasions with products targeted at other specific times of day. Tea Forté Herbal Retreat Teas, for example, are going after the cocktail hour, while the Republic of Tea’s Cuppa Chocolate Teas are designed as dessert drinks.


Read More

Packaging: Pack Expo attracts a crowd

Sarah Theodore
December 11, 2009
No Comments
Pack Expo 2009 defied the recession in Las Vegas, with more than 22,700 packaging and processing professionals in attendance. The show took place Oct. 5-7, and its sponsor, PMMI, says it was the second-largest Pack Expo Event since it launched the show in 1995.
Read More

Channel Strategies: Mass appeal

Sarah Theodore
December 11, 2009
No Comments
Mass merchandisers have been on both the winning and the losing ends of the beverage retail spectrum during the past year. Traditional mass merchandise outlets saw the smallest sales growth among non-traditional grocery outlets last year, according to retail analyst firm Willard Bishop, Barrington, Ill.
Read More

The Best Packages of 2009

Elizabeth Fuhrman Sarah Theodore
December 9, 2009
No Comments
Reflecting a lower number of new product introductions in 2009, some of this year's best packages actually are redesigns of existing brands.
Read More

Up Close With... Numi Organic Tea

Sarah Theodore
December 9, 2009
No Comments
When brother and sister team Ahmed and Reem Rahim came up with the idea for Numi Organic Tea 10 years ago, they weren't necessarily thinking about it as a beverage business.
Read More

2020 Vision

Sarah Theodore
November 15, 2009
No Comments
Coca-Cola Enterprises, the world’s largest soft drink bottler, is known for red, but these days the company is seeing green.
Read More

Plant Story: Sustainability in Action

Sarah Theodore
November 15, 2009
No Comments
Coca-Cola Enterprises’ production facility in Niles, Ill., is one of the plants leading the company’s sustainability efforts.
Read More

Operations: Fillers fall in line

Sarah Theodore
November 15, 2009
No Comments
The latest filling technology showcased at the drinktec show in Munich featured block systems that allow beverage production lines to move seamlessly from bottle-making to filling, labeling and case-packing.
Read More

Channel Strategies: C-stores face more competition

Sarah Theodore
October 15, 2009
No Comments
The convenience channel is getting a run for its money from alternative retail formats in the battle for quick-trip customers.
Read More
View All Articles by Sarah Theodore
Subscribe For Free!
  • Digital Edition Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • Cargill main
    Sponsored byCARGILL

    A new way to connect and discover

Popular Stories

Bud Light Buc's Super Bowl Bottle

Bud Light celebrates Tampa Bay Buccaneers’ Super Bowl LV win

Monster Energy Ultra Gold

Monster Energy Ultra Gold

Probiotics Olipop prebiotic tonic

Probiotics expanding foothold in beverage market

BI editorial webinar
PLT Health Solutions webinar

Events

April 7, 2021

State of the Industry: Non-Alcoholic Beverages

The Non-Alcohol Beverage Market, the analysts at Beverage Marketing Corporation will dive into the beverage patterns of 2020 and prognosticate whether those patterns will continue in the years ahead.
April 14, 2021

State of the Industry: Alcoholic Beverages

In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead.
View All Submit An Event

Poll

Beer Segments

What trend will have the biggest influence on beer sales in 2020?
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products
BI Smart Skin Technologies webinar

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest beverage industry marketplace trends.

SUBSCRIBE TODAY!
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2021. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing