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Home » Authors » Sarah Theodore

Sarah Theodore

Sarah Theodore is a contributor of Beverage Industry magazine. She is a Global Drinks Analyst with Mintel Food and Drink, Mintel International’s research platform dedicated to the food and drink business. She can be reached at stheodore@mintel.com.

Articles

ARTICLES

Sports and energy find inspiration in ‘recovery’

New products look past the workout
Sarah Theodore
July 11, 2011
No Comments

After years of focusing on energy and performance, “recovery” may be the new buzzword in the sports and energy segment.  New products are focusing on what happens after exercise rather than during the activity itself. A number of recent sports and energy products have addressed post-activity recovery: Gatorade G Series Pro 03 Recover platform includes a dairy-based Protein Recovery Shake and a Protein Recovery Drink that also has electrolytes and carbohydrates. The company suggests consuming the shake 20 to 50 minutes after activity and then an additional serving 2 hours later.


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Tea innovation creates new drinking occasions

Products focused on unique dayparts encourage consumers to view tea differently
Sarah Theodore
June 20, 2011
No Comments

In the tea category, some of the most unique new innovations are not just offering consumers new flavors, but creating entirely new drinking occasions for tea as well. “Breakfast tea” has been a common tea variety for years, but some tea companies are creating new drinking occasions with products targeted at other specific times of day. Tea Forté Herbal Retreat Teas, for example, are going after the cocktail hour, while the Republic of Tea’s Cuppa Chocolate Teas are designed as dessert drinks.


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Packaging: Pack Expo attracts a crowd

Sarah Theodore
December 11, 2009
No Comments
Pack Expo 2009 defied the recession in Las Vegas, with more than 22,700 packaging and processing professionals in attendance. The show took place Oct. 5-7, and its sponsor, PMMI, says it was the second-largest Pack Expo Event since it launched the show in 1995.
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Channel Strategies: Mass appeal

Sarah Theodore
December 11, 2009
No Comments
Mass merchandisers have been on both the winning and the losing ends of the beverage retail spectrum during the past year. Traditional mass merchandise outlets saw the smallest sales growth among non-traditional grocery outlets last year, according to retail analyst firm Willard Bishop, Barrington, Ill.
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The Best Packages of 2009

Elizabeth Fuhrman Sarah Theodore
December 9, 2009
No Comments
Reflecting a lower number of new product introductions in 2009, some of this year's best packages actually are redesigns of existing brands.
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Up Close With... Numi Organic Tea

Sarah Theodore
December 9, 2009
No Comments
When brother and sister team Ahmed and Reem Rahim came up with the idea for Numi Organic Tea 10 years ago, they weren't necessarily thinking about it as a beverage business.
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2020 Vision

Sarah Theodore
November 15, 2009
No Comments
Coca-Cola Enterprises, the world’s largest soft drink bottler, is known for red, but these days the company is seeing green.
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Plant Story: Sustainability in Action

Sarah Theodore
November 15, 2009
No Comments
Coca-Cola Enterprises’ production facility in Niles, Ill., is one of the plants leading the company’s sustainability efforts.
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Operations: Fillers fall in line

Sarah Theodore
November 15, 2009
No Comments
The latest filling technology showcased at the drinktec show in Munich featured block systems that allow beverage production lines to move seamlessly from bottle-making to filling, labeling and case-packing.
Read More

Channel Strategies: C-stores face more competition

Sarah Theodore
October 15, 2009
No Comments
The convenience channel is getting a run for its money from alternative retail formats in the battle for quick-trip customers.
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