Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.
Company names Beatz global chief creative for culture
July 11, 2016
Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says.
Company partners with Saxco International for innovative packaging
July 5, 2016
Baltimore, Md.-based Sagamore Spirit introduced its premium Sagamore Spirit Straight Rye Whiskey in three major markets in the United States: Maryland; Washington, D.C.; and Delaware, with New York to follow shortly, the company says.