Regardless of whether consumers are drinking beer, wine or spirits when dining out, suggested food pairings and recommendations from influencers, like bartenders and wait staff, can motivate consumers to try something new or trade up to a more premium product.
Winner gets an exclusive, educational weekend in Sonoma County
March 28, 2017
Healdsburg, Calif.-based Rodney Strong Vineyards announced that beginning April 3, wine fans from across the United States will have the opportunity to enter an online sweepstakes for the chance to be one of three Rodney Strong Vineyards Master Blenders. The randomly chosen winners and their guests will win an exclusive, educational weekend trip to Sonoma County, the company says.
As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.
Tequila Herradura debuted its new luxury packaging nationwide. Conceived to capture the “craft and charisma” of Casa Herradura, the new design embodies the dynamic global spirit of the brand, the company says.