Beer

Trend articles, new products and news related to alcohol beverages.

ARTICLES

Heineken USA develops BrewLock technology for draft beer

Keg system utilizes customize air compressor for beer dispensing

Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.


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Craft beer’s U.S. volume share reaches double digits

BA reports 18 percent rise in volume for craft brewers

The Brewers Association (BA), Boulder, Colo., released 2014 data about the growth of U.S. craft brewing. For the first time, craft brewers reached double-digit (11 percent) volume share of the marketplace, the association reports. 


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Lagunitas' Chicago plant allows consumers to get a peek inside the craft brewer's operations

Craft brewer already has plans to expand brewing and packaging operations

“Come with me, and you’ll be, in a world of pure imagination. Take a look, and you’ll see into your imagination.” Those famous first lines from “Pure Imagination,” the song sung by Gene Wilder in “Willy Wonka and the Chocolate Factory,” might be designed to invoke a sense of childhood bliss in relation to candy and sweet treats in the 1971 movie, but at Lagunitas Brewing Co.’s Chicago facility, the music is designed to welcome legal-drinking-age consumers into a more adult experience.


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IMAGE GALLERIES

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

Berghoff Stock Ale debut

Chicago-based Berghoff Brewery hosted a Berghoff Happy Hour to celebrate the release of its new Berghoff Stock Ale. (Photos by Jennifer Haderspeck)

Louis Glunz Beer Inc. Global Beer Expo

Louis Glunz Beer Inc., a Chicago area beer and hard cider distributor, hosted its 20th Global Beer Expo on April 14 in Rosemont, Ill. The expo enabled attendees to meet more than 50 brewers and sample more than 200 beverages sold by the distributor. (Photos by Stephanie Cernivec)

Related: Wholesaler of the Year: Louis Glunz Beer Inc.

Brunswicks Buffalo Grove VIP Preview Event

Brunswick’s Buffalo Grove and Tavern ‘45 host special guests at its VIP Preview Event on Oct. 14, 2013. The complimentary charity event benefited Clearbrook and the Special Olympics of Illinois. (Photos by Jennifer Haderspeck)

A Most Interesting Masquerade by Dos Equis

Heineken’s Dos Equis brand partnered with RedEye Chicago to host the RedEye Masquerade Ball on Oct. 24, 2013, in Chicago. The event included masked attendees, culinary adventures and, of course, Dos Equis beer and Dos Equis cocktails. (Photos by Jennifer Haderspeck)

Baderbrau Beer & Bacon Dinner

Craft beer brand Baderbräu pairs its beers with bacon-infused dishes by Chef Monica Sharma at a special dinner Nov. 5, 2013, in Chicago. (Photos by Jennifer Haderspeck)

Related story: Baderbrau pairs craft beers with bacon

EVENTS

Industry

Craft Brewers Conference & BrewExpo America

4/14/15
Portland, OR
United States

The Craft Brewers Conference (CBC) is one of few industry events that serves both brewpubs and consumer packaged goods breweries.

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Industry

National Beer Wholesalers Association Legislative Conference

4/26/15
Washington, DC
United States

Each year, the Legislative Conference provides distributors with the opportunity to hear from industry leaders and to educate members of Congress about the importance of effective state-based alcohol regulation, and more.

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Industry

2015 ASBC Annual Meeting

6/13/15
La Quinta Resort & Club
La Quinta, CA
United States
The ASBC Annual Meeting features the latest in brewing science. Read More

Industry

Great American Beer Festival

9/24/15
Denver, CO
United States

The Great American Beer Festival (GABF) is the premier U.S. beer festival and competition

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Industry

2015 Master Brewers Association (MBAA) Annual Conference

10/7/15
Hyatt Regency
Jacksonville, FL
United States
Learn about the latest in brewing processes and technologies. Read More

Industry

National Beer Wholesalers Association Annual Convention

10/11/15
Las Vegas, NV
United States

NBWA’s Annual Convention is designed to provide valuable education programs and important networking opportunities for the beer industry.

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Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!