- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Back in the late ‘50s and ‘60s, talking beer stein characters Schultz and Dooley promoted the mellow taste and naturalness of Utica Club lager in TV commercials. At the time, the brand was a strong regional competitor produced in Utica, N.Y., by West End Brewing Co., which is known today as F.X. Matt Brewing Co.
Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.
When it comes to the overall alcohol market, manufacturers not only are analyzing their own brand sales but also the respective categories in which they compete. For the beer category, hard ciders are offering consumers an entry point into this multibillion dollar industry, experts note.
Although craft beer case and dollar sales came in at a distant third to domestics and imports during the 52 weeks ending Dec. 29, 2013, in Information Resources Inc. (IRI)-measured channels, the burgeoning segment is making strides to garner more of that market share.
As the economy stabilizes, consumers are trading up for the premium beer offerings available through the imported beers segment, says Edward Hyseh, U.S. research analyst for Euromonitor International, Chicago.
The beer category, which includes domestic beer, imported beer, craft beer, hard cider and flavored malt beverages, has mostly remained flat or suffered minimal declines in off-premise accounts in recent years, according to market research firms.
Pyramid Brewing Co. launched a new year-round beer that merges hoppiness with drinkability, it says.
Rogue Ales released its Rogue Farms 7 Hop IPA and Rogue Farms Chipotle Ale in 22-ounce bottles and on draft nationwide.
St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.
Fireman’s Brew, a Los Angeles-based craft brewery founded by two firefighters, announced partnerships with three Ohio-based distributors — Beverage Distributors Inc., Tramonte Distributing and Classic Brands — to distribute its beers throughout the state. Ohio marks the brand’s 14th distribution state, joining California, Arizona, Nevada, Colorado, Nebraska, Iowa, Oklahoma, Illinois, Kansas, Virginia, Rhode Island, New York and Hawaii.
Brunswick’s Buffalo Grove and Tavern ‘45 host special guests at its VIP Preview Event on Oct. 14, 2013. The complimentary charity event benefited Clearbrook and the Special Olympics of Illinois. (Photos by Jennifer Haderspeck)
Heineken’s Dos Equis brand partnered with RedEye Chicago to host the RedEye Masquerade Ball on Oct. 24, 2013, in Chicago. The event included masked attendees, culinary adventures and, of course, Dos Equis beer and Dos Equis cocktails. (Photos by Jennifer Haderspeck)
The Craft Brewers Conference (CBC) is one of few industry events that serves both brewpubs and packaging breweries.Read More
Each year, the Legislative Conference provides a great opportunity for distributors to hear from industry leaders and to educate members of Congress about the importance of effective state-based alcohol regulation and the vital role of beer distributors.Read More
NBWA’s Annual Convention is designed to provide valuable education programs and important networking opportunities for the beer industry.Read More