- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Pyramid Brewing Co. launched a new year-round beer that merges hoppiness with drinkability, it says.
Timed with its 10th anniversary, Vita Coco infused its coconut water with lemonade to create Vita Coco Lemonade.
Rogue Ales released its Rogue Farms 7 Hop IPA and Rogue Farms Chipotle Ale in 22-ounce bottles and on draft nationwide.
Living Essentials LLC added a limited-edition Cherry flavor to its 5-hour Energy lineup to support military causes.
Clément USA, a wholly owned subsidiary of Martinique’s Héritiers H. Clément SA, added Clément Canne Bleue and Clément Select Barrel rums to its U.S. portfolio.
Developed by a board-certified clinical neuroscientist, ON Beverages’ ON Powered Refreshment functional drinks feature a blend of ornithine, caffeine from tea leaf extract, and B vitamins for energy.
The Wine Group announced a new collection of super-premium wines sourced from California and Italy.
Paradise Beverage LLC, a part of Blue Matrix Labs, introduced Pirate Energy Shots in a variety of cocktail flavors.
Anheuser-Busch, the U.S. arm of Anheuser-Busch InBev, introduced Busch Signature Copper Lager in 12 Midwestern states.
After originally introducing its Starbucks Refreshers brand in 2012, Starbucks Coffee Co. now has reformulated and repackaged the juice drinks.