As the protein-enhanced beverage market expands beyond fitness enthusiasts, CytoSport, Benicia, Calif., aligns itself with the tagline of its flagship Muscle Milk product: “Drink. Evolve.”
Nestle’s Anderson, Ind., plant manufactures only ready-to-drink Nesquik and liquid Coffee Mate non-dairy creamer, but led to a new route-to-market for its entire beverage portfolio.
Campbell Soup Co. introduced V8 Spicy Hot Low Sodium 100 percent vegetable juice. The juice contains 140 mg. of sodium in each 8-ounce serving, which also contains two servings of vegetables and 50 calories.
Go Fast Sports & Beverage Co. added Go Fast Berry Energy and Lemonade-Lime Energy to its line of Hybrid Energy Drinks. The Go Fast Hybrid line also includes Coconut Energy and Energy Tea.
Deschutes Brewery announced the early October release of its annual winter seasonal beer, Jubelale. The seasonal variety is brewed with dark crystal malt for a holiday note and features bountiful hops, the company says.
