Antioxidants, prebiotics, probiotics, electrolytes, fiber — whichever attribute it is, consumers have come to expect their beverages to feature a functional aspect. As the macrotrend of better-for-you and functional beverages continues to thrive, more products are being launched that target consumers’ digestive health concerns.
Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.
When the U.S. 2015-2020 Dietary Guidelines were released earlier this year, one of the key recommendations for a healthy eating pattern stated that individuals should consume less than 10 percent of calories a day from added sugars.
When Albert Einstein died in 1955, Thomas Harvey, a pathologist at the hospital where the famous inventor died, was so curious about the brilliance of Einstein’s brain that he stole it for his own studies.
Just as the lyrics state, “to keep your engine running you need energy for your high-powered, revved up body machine,” in the educational Schoolhouse Rock! video “The Body Machine,” food and beverage manufacturers are making sure that today’s products are packed with the vitamins and minerals not just to fuel the human body, but also maintain a healthy lifestyle.
When formulating beverages, it’s important to consider that color not only contributes to product attractiveness, but can influence consumers’ purchasing decisions as they scan the aisles for products with “clean labels” and more “natural” ingredients.
Whether it’s the highly trained athlete or the casual runner, more consumers are turning to beverages to support their workout regimens. According to Chicago-based Mintel’s January report “Nutritional and Performance Drinks – US,” dollar sales of these drinks reached $11.5 billion in 2014.
Obesity rates have more than doubled in adults and children since the 1970s, according to the Centers for Disease Control and Prevention. Approximately 78.6 million adults are overweight or obese, with 12.7 million children and adolescents in the same category.
It’s August, and that means for many families it’s time to get ready for back to school. Parents are stocking up on hand sanitizer, tissues and cold medicine in preparation for the germs their kids might come in contact with.
Consumers are increasingly looking for functionality in their beverages. Beverage manufacturers are developing products that will appeal to consumers’ needs and wants including health, strength, energy and relaxation.