Greek Philosopher Heraclitus once said, “Big results require big ambitions.” For Purchase, N.Y.-based PepsiCo Inc., that statement rings true as the global food and beverage manufacturer has embarked on a goal to develop better products for consumers and the planet.
During the past decade or so, the energy drinks and shots category has experienced solid growth. In 2016, wholesale dollar sales for energy drinks grew 7.3 percent to $7.8 billion, according to Roger Dilworth, senior editor at
New York-based Beverage Marketing Corporation (BMC).
Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.
The tenth amendment of the U.S. Constitution states that outside of the powers delegated by the Constitution, states and their people possess the remaining power. Because of this, the U.S. alcohol sales laws can vary greatly from state to state; however, deregulation by states for various reasons is offering new opportunities for alcohol retailers but also is intensifying competition.
With its red, white and blue packaging and USA-CERTIFIED label from Made in USA Industries, a third-party verification company, Salute American Vodka’s patriotic perspective runs deeper than a business mantra. Founded in 2012 by entrepreneur Pete Kelly as a means of “paying it forward” to U.S. veterans struggling with unemployment, homelessness and post-traumatic stress, the self-titled brand and company donates the first dollar of every bottle sold to nonprofit organizations that provide programs and services for veterans and other American heroes.
Arbold Palmer Spiked Half & Half to launch in select markets later this year
August 15, 2017
Denver-based Molson Coors Brewing Co. and Hornell Brewing Co. Inc., Woodbury, N.Y., an affiliate of AriZona Beverages, announced a partnership agreement whereby Molson Coors will market and distribute a new flavored malt beverage (FMB) brand, Arnold Palmer Spiked Half & Half, in the United States through its U.S. division, MillerCoors.
Chicago-based MillerCoors, a division of Molson Coors Brewing Co., announced that it used 15 billion fewer gallons of water across its value chain in 2016. The reduction can be attributed to changes in farming techniques, which include innovative new tools and irrigation initiatives that use less water while still producing high-quality barley, along with increased brewery efficiencies.
KonaRed Corp., Koloa, Hawaii, reported record sales growth during the second quarter of fiscal 2017. The company continues to gain sales momentum with second quarter sales surpassing those from the first quarter of 2017 and solidifying another banner quarter, it says.
When it comes to new products in the beverage market, finding drinks that are both healthy and functional is a priority for many consumers, myself included.
At the recent Institute of Food Technologists (IFT) Annual Conference and Expo in Las Vegas, many exhibitors showcased new ingredients and flavors, clean-label applications, sugar-reduction solutions, and plant-based products that support enhanced performance, cognitive and digestive health, and much more.
Bud Light reintroduces Dive Bar Tour, Pure Leaf Tea opens Pure Leaf Tea House
August 15, 2017
After dedicating more than 13 years to specialty coffee roasters, Roast magazine released its first book, “The Book of Roast: The Craft of Coffee Roasting from Bean to Business,” a compilation of articles covering every aspect of coffee roasting.
Beauty magazines regularly offer advice and tips to help consumers avoid smudging their makeup. However, for consumer packaged goods manufacturers (CPG), a smudge is more serious than an unflattering photo that won’t get posted on social media.
Matua, a New Zealand wine, is releasing its 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate and change color as a bottle is chilled to optimal drinking temperature. The label features a snowflake symbol that appears when the bottle is optimally chilled, along with a color-changing Ta Moko symbol that darkens when the wine reaches its ideal temperature.
With the emergence of bottled water as the No. 1 most-consumed beverage and the growth of better-for-you products like cold-pressed juices and ready-to-drink teas, it’s clear that many consumers are becoming more aware of their everyday health. In line with this trend, consumers have become more aware of the importance of supporting their immune systems on a consistent basis as a way to prevent illness before it happens.
Beverage ingredient suppliers debut new innovations
August 15, 2017
The Institute of Food Technologists (IFT), Chicago, saw more than 20,000 attendees attend IFT17, the association’s Annual Conference & Expo, which took place June 25-28 at the Sands Expo Center in Las Vegas. This year’s theme, Go With Purpose, highlighted the latest research, solutions, innovations and trends, including clean labels, sweeteners and sugar-reduction solutions, as well as plant-based alternatives. In addition to various speakers, more than 100 scientific sessions and 700 poster presentations, the expo featured more than 1,200 exhibitors. The following are some of the beverage highlights from IFT17:
The familiarity and fresh-from-the-vine natural goodness of citrus fruits have been resonating with consumers for decades. Used as a single, recognizable ingredient in orange juice or lemonade, citrus ingredients are adding a refreshing, good-for-you boost to a wide variety of products and can be used alone or in combination with other flavors to deliver differentiated taste experiences.
Experts note that citrus fruits like oranges, lemons, pineapples and grapefruits are a staple in juices, and also are proliferating in still and sparkling waters, sports beverages, energy drinks, ready-to-drink (RTD) teas, coffee, and beer. They also are used in combination to add a refreshing twist to even more beverage applications including spirits, mocktails and low-proof alcohol beverages, they add.
One of the best ways to reduce exhaust emissions and cut fuel costs obviously is to burn less fuel. Although fuel prices have substantially decreased in the past few years and have largely stabilized for now, beverage fleets remain proactive about reducing their fuel consumption. Between route/load optimization and updates to the latest drivetrain technology, the low-hanging fuel-economy fruit has been thoroughly harvested. Among the more common fuel saving strategies reported is the use of factory-installed idle shut-down timers to reduce unnecessary engine idling.
Although automated guided vehicles (AGVs) and automated guided carts (AGCs) have been in the market for more than 40 years, a renewed interest has emerged in “true robotic systems” that consistently and predictably transport loads of materials to places that might otherwise be serviced by manually driven forklift trucks, conveyors or manual cart transport, experts say.
“Interest is soaring,” says Laura McConney, marketing coordinator at JBT Corp., Chalfont, Pa. “Customers no longer wonder whether they should install AGVs. They know they need them and just want to develop the best implementation plan. Customers are well beyond considering beta site testing and have moved onto enterprise-wide deployments.
Suppliers released several new innovations to streamline beverage operations, including the patented variable position turner technology to maximize speed and flexibility for in-line, high-speed palletizing. Several companies also will showcase new beverage innovations at drinktec, including aseptic blow fill solutions for fruit juice, milk, wine and beer production.