American gymnasts Laurie Hernandez and Simone Biles might have made the balance beam look easy when they won their silver and bronze medals, respectively, at the 2016 Rio Olympics. However, achieving balance in eating, drinking and activity habits might not be as easy for consumers.
As health and wellness gains more attention from consumers, some food and beverage categories have faced new challenges. However, the bottled water market is one beverage category that has benefited from the increased prevalence of better-for-you products as more consumers strive to lead healthier lives.
Inspired by less-traditional sports, like skateboarding, snowboarding and the X-Games, as well as the personality of energy drink brands, Roly Nesi, founder and chief executive officer of Huntington, N.Y.-based ROAR Beverages, was dedicated to changing the game in sports drinks in order to speak to a new generation of consumers.
Just as SKU proliferation has allowed consumers more choices for their food and beverage purchases, the retail channel market has seen its own proliferation of new stores for these products. Natural and organic retailers, also referred by some analysts as fresh format stores, are one channel that has presented competition to traditional supermarket share.
When it comes to consumer packaged goods (CPGs), consumers are faced with myriad choices. There are beverages designed to fuel their bodies before a big game, give them energy to power through busy days or to simply help boost immunity.
It’s October, which is by far the best sports month of the year in my opinion. Baseball playoffs are in full swing, the weekends are packed with collegiate and professional football games, and basketball and hockey start off their seasons. If you are like my husband and I, getting family and friends together for sporting events is a common weekend activity. Although we enjoy having people at our home or going to their homes, once in a while, it is nice to watch games at restaurant or sports bar among so many other sports fans.
During a first-time visit to St. Louis in late August, my family and I had the opportunity to sample many beverages. We tried Bitt’s Cold Press, a cold-brew coffee that is brewed and bottled at St. Louis-based Arthouse Coffees, cooled off at an old-fashioned soda shop, and attended “beer school.”
Blue Moon celebrates 21st birthday with year-long marketing campaign
October 14, 2016
Bacardi Ltd. announced the release of Smart Cube technology from Martini. The traditional ice cube-shaped device can be added to a drink with regular ice cubes. As the drink is consumed, the Martini Smart Cube uses Bluetooth technology to anticipate when a drink is finished and communicates with the bar in real-time, the company says.
In its March report titled “Pouches,” Cleveland-based The Freedonia Group indicates that the U.S. pouch market will grow 4.4 percent a year through 2020 to $10.1 billion, primarily driven by the introduction of pouches in new markets and the integration of high-value features, such as re-sealable closures and spouts, in more mature markets.
Nestlé Pure Life released its 2016 limited-edition Share-A-Scare Halloween bottles. The 8-ounce bottles are available in eight different Halloween-inspired designs. Available through Oct. 31, the holiday packaging can be purchased in 24-packs
at a suggested retail price of $3.49.
Ingredient companies highlight expansions, new studies
October 14, 2016
Geneva, Switzerland-based Firmenich announced that it is opening its first flavor facility in Lagos, Nigeria. Designed to expand the company’s footprint in all flavor business segments across the region, the new state-of-the-art facility features labs for sweet goods, beverages and savory product development, as well as offices, it says. The new facility will serve more than 200 customers across 30 countries in Sub-Saharan Africa, it adds.
With natural and clean-label trends proliferating in the consumer packaged goods (CPG) market, many CPG companies are transitioning from artificial to natural ingredients. Among those in high demand are natural vanilla ingredients.
As the product mix handled by most distributors continues to grow, so, too, have the market niches for which a distributor needs to create a diverse range of marketing messages and effective methods to deliver those messages. Vehicle graphics continue to deliver locally targeted messages to a large and diverse audience.
The “Pick-A-Little Talk-A-Little” song in the 1962 musical “The Music Man” features the gossipy, hat-and-feather-wearing matrons of River City, Iowa, telling Professor Harold Hill unsavory things about the town librarian. Although today’s voice picking technology focuses on warehouse operations instead of a library’s “dirty book” selections, the technology is drumming up its own attention thanks to its ability to escalate productivity and accuracy, improve safety and ergonomics, and aid in pickup, delivery and in-store workflows.
“Danger, danger, Will Robinson” was a phrase that the robot frequently uttered to the youngest member of the Robinson family during the mid-1960s TV show “Lost in Space,” about a family whose spaceship crash lands on an alien planet. Although the robots in today’s beverage plants do not display human emotions, robotic systems increasingly are being used in beverage operations to speed up bottling, packing and distribution efforts.
New innovations available for filling and printing operations
October 14, 2016
A supplier of liquid rotary filling systems, Fogg Co. introduced its carbonated filler machine that features double pre-evacuation with intermediate carbon dioxide purging (flushing) before filling. The combination of an analogue probe, for monitoring the filling tank level, and a modulating valve ensures gentle handling of the product and better control of undesired foaming, the company says.
Savvy marketers have known for years that packaging can play an important role in communicating a product’s proposition and influencing purchasing decisions. As consumers demand high-quality and healthy products, they also are becoming increasingly interested in the environmental impact of the product’s packaging.
More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.