Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

ARTICLES

Mobile apps offer beverage-makers expanded connection with consumers

Partnerships with third-party apps offer brand owners more marketing opportunities
By Jessica Jacobsen
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At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.


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Cherry juice sees bump in sales in last year

Tart juice producers promote health benefits of the sour-sweet varietals
By Jessica Jacobsen
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A longtime favorite topping for ice cream desserts, cherry also has found its niche within the beverage industry.


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Health and wellness perceptions and actions differ for consumers

Beverage manufacturers continue to offer fortified products to make application easier
By Jessica Jacobsen
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As you take the time to read my column this month, I ask that you take a minute to think about what you have consumed within the last 24 hours.


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Wholesaler of the Year: The Odom Corp.

Beverage wholesaler credits community connection with success
By Jessica Jacobsen
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With a distribution territory that spans parts of Washington state, Idaho, Oregon and all of Alaska, one might wonder how The Odom Corp., Bellevue, Wash., has excelled throughout the years while dealing with factors like challenging weather climates and a broad territorial footprint.


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Convenience stores overcome weather and channel competition

Beverages sales outpace overall convenience store growth
By Jessica Jacobsen
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Despite the number of hurdles that it has faced within the past year, the convenience store channel still is holding steady, experts note.


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Beverage Industry readers name their favorite product of July

High Brew Coffee obtains 22 percent of online vote
By Jessica Jacobsen
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Cold-brewed coffees are gaining attention in the marketplace, including among Beverage Industry readers. Showing their affinity for ready-to-drink, cold-brewed coffee, 22 percent of voters named High Brew Coffee as the best new product that was posted on www.bevindustry.com during the month of July, making the new lineup the winner of the magazine’s July Readers’ Choice Product of the Month poll.


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Beverages containing immunity-supporting ingredients expected to increase

Peer-reviewed clinical studies important for efficacy, label claims
By Jessica Jacobsen
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When it comes to viral infections like the common cold or influenza, washing one’s hands is one of the most common forms of prevention recommended from institutions like Mayo Clinic or the Centers for Disease Control and Prevention.


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High-income consumers have favorable view of warehouse/club stores

Energy drinks could parlay association to appeal to consumer group
By Jessica Jacobsen
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Consumers are EQUIPPED with a number of tricks to help them save a few dollars when it comes to grocery shopping. Coupons, rewards cards, mail-in rebates and mobile apps are just a few ways to show off thrifty skills. But as much as these resources play a role in their saving habits, they also can limit where consumers shop and how much they buy. Enter the warehouse/club stores.


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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties
By Jessica Jacobsen
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After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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Energy positioning from other segments impacts energy category

Natural and organic varieties remain niche, but offer growth options
By Jessica Jacobsen
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As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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