- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Hard ciders were popular in the United Kingdom for years before reaching the mainstream U.S. market. Likewise, stevia was used as a sweetener in Japan for decades before getting approval as a safe food additive in the United States in the form of Rebaudioside A, according to Cargill. Many trends are born overseas and eventually make their way to the U.S. market. But that doesn’t mean Americans can’t be trendsetters too.
Life Foods, in partnership with Power Brands, launched a line of Kolé brain function dietary supplements.
Oxnard, Calif.-based KeVita Inc.’s same-named sparkling probiotic drinks brand announced its official sponsorship of the 2014 Buzz Bus Tour. Stopping in cities both big and small, the Buzz Bus Tour visits festivals, wellness centers, schools, farmers markets, parks and other locations to offer people access to healthy products, fitness classes and wellness education.
Lifeway Foods Inc., Morton Grove, Ill., announced results for the fourth quarter and full year ended Dec. 31, 2013.
Los Angeles-based Reed’s Inc., the owner of natural beverage brands such as Culture Club Kombucha and Virgil’s Soda, announced the financial results for its fiscal year ending Dec. 31, 2013.
Heartland Food Products Group, in partnership with Skinnygirl, launched low-calorie Skinnygirl Water Enhancers.
Timed with its 10th anniversary, Vita Coco infused its coconut water with lemonade to create Vita Coco Lemonade.
The Skinnygirl brand has entered another new beverage segment with the announcement of its new, low-calorie Skinnygirl Water Enhancers.
Epicurex LLC, North Miami Beach, Fla., has joined forces with Hialeah, Fla.-based Sedano’s Supermarkets to retail its Cocozia 100 percent organic coconut water. Sedano’s Supermarkets is expected to sell the entire Cocozia lineup, including original, coffee, pineapple, mango and chocolate varieties, at its 34 stores in Florida.
Pulse Beverage Corp. expanded its Natural Cabana brand from lemonade to coconut water with the introduction of Natural Cabana Coconut Water and Pineapple Coconut Water.