Sometimes, what happens in Vegas doesn’t always stay in Vegas. For Alison Zarrow and Caleb Cargle, what happened in Las Vegas influenced the creation of an increasingly successful beverage company and a new full-time career.
As beverage-makers develop new offerings to meet a growing number of consumer need states and drinking occasions, contract packaging and manufacturing is becoming a go-to solution for many brand owners.
Despite seeing significant growth during the 2010-2015 timeframe, the dairy and dairy alternatives category has seen a deceleration in growth, according to experts. Although the growth will be at a slower pace, the category still is expected to continue gaining share in the beverage market going forward.
When Greg Steltenpohl founded Los Angeles-based Califia Farms LLC in 2010, producing nitrogen-infused and cold-brew coffees was not yet on his radar. Best known for its premium plant-based almond milks that are packaged in iconic hourglass-shaped carafes, Califia Farms’ portfolio has grown to include more than 60 SKUs, including a variety of almond milks, coffee creamers as well as a line of specialty citrus juices. Yet, its ready-to-drink (RTD) cold-brew coffees and coffee concentrates have provided extensive reach into the coffee category.
+Red Elixir LLC now offers its self-titled functional beverage, which is designed to recharge, extend and defend the physical body’s response, while increasing the body’s natural performance, the company says.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!