LaCroix Sparkling Water partnered with Paramount Pictures to celebrate the re-release of “Titanic,” which was remastered, converted to 3-D and released April 4 — one week before the 100th anniversary of the ship setting sail April 10, 1912.  

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 Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas.

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Preston, Wash.-based TalkingRain Beverage Co. recently placed a focus on its Sparkling Ice enhanced water brand, which in turn has experienced a national surge. 

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Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22.
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The Canadian Beverage Association, Encorp Pacific-Canada, Nestlé Waters Canada and the city of Richmond, British Columbia, announced that their recent Go Recycle! pilot public spaces recycling program resulted in a 27 percent reduction of beverage containers found in the waste stream.

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When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
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Noah’s Sparkling Spring Water moved from glass bottles to 12-ounce slim cans. The company’s reasons for the change include aluminum’s ability to keep beverages colder longer, portability, convenience and sustainability, it says.
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The phrase “reduce, reuse, recycle” that children are taught in elementary school is among the numerous messages designed to educate consumers about recycling efforts. But even with the many ways to inform people about recycling, associations, manufacturers and beverage companies continually work to spread the word about programs and initiatives.
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Hawaii-based premium natural water company Hawaiian Springs LLC announced its bottles will bear the emblem for Preserving Paradise, the conservation initiative the company launched this spring.
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Bottled water sales have shown signs of growth as the category recovers from the effects of the recession. Overall, the bottled water category increased 2 percent for $7.8 billion in sales for the 52 weeks ending Aug. 7 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago.
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