- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Balance Water Co. added Balance Cleanse to its line of functional unflavored waters.
In an effort to provide more options for consumers, Avitae USA LLC developed a bottled water with higher caffeine content than its two existing varieties to its line of Avitae Caffeinated Waters.
Leawood, Kan.-based private equity firm Great Range Capital acquired Mountain Valley Water Co. of Hot Springs, Ark. Mountain Valley is the oldest continuously operated bottled water company in the United States, according to the company. The premium bottled water company serves individual consumers, major retailers and foodservice operators in all 50 states and in select international markets, it says.
Flash back to elementary school when science teachers emphasized that while white was the presence of all colors because it reflects light, black is the absence of color because it absorbs light.
Wat-aah!, a New York-based bottled water brand for kids, and its Founder and Chief Executive Officer Rose Cameron announce “Taking Back the Streets,” a national art campaign developed to further support the goal of Drink Up , an initiative of the Partnership for a Healthier America (PHA) and its honorary chair first lady Michelle Obama that encourages Americans to drink more water more often.
Blossom Water LLC launched a line of same-named enhanced waters.
Following years of growth, total consumption of private-label products has softened as of late, says Harry Balzer, chief industry analyst for The NPD Group, Port Washington, N.Y.
Vancouver Water Enterprises Canada Co. Ltd. introduced its Releaf ultra-premium Canadian water to the United States.
After kicking off her “Let’s Move” initiative in 2010 to lead children to healthier lifestyles, first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage people of all ages to drink more water more often.
With a career spanning 35 years in the bottled water business, Kim Jeffery has seen a drastic change within the beverage industry since he joined Perrier Group of America in 1978.