Waterloo Sparkling Water announced the newest addition to its lineup: Raspberry Nectarine.
This new-flavor launch coincides with the everyday return of Tropical Fruit, now available year-round after high consumer demand during its limited time offering last summer, the company says. In addition, the brand announced an expanded distribution of Summer Berry.
To celebrate the launch, Waterloo has teamed up with New York Times-bestselling cookbook author, country singer and lifestyle expert Jessie James Decker to create three exclusive recipes inspired by and infused with each of the flavors.
“As a longtime fan, I am so excited to partner with Waterloo Sparkling Water,” Decker said in a statement. “Waterloo Sparkling Water has always been my go-to for a flavorful everyday drink. The brand’s approach to custom-crafting authentic flavors inspired me to experiment with these flavors in the kitchen. I can’t wait for the world to recreate these dishes at home — they have quickly become my family's new favorites.”
Kathy Maurella, chief marketing officer at Waterloo, added: “We are thrilled to collaborate with Jessie to celebrate the launch of our newest flavor Raspberry Nectarine, the everyday return of fan-favorite Tropical Fruit, and broader on-shelf availability of Summer Berry. Crafting authentic, full-out flavors that taste like they are supposed to is at the heart of the brand — our flavor artistry makes us unique. With two bestselling cookbooks to her name, Jessie also knows how to bring full flavor to life, and we’re thrilled with the recipes she created with our flavors.”
Waterloo Raspberry Nectarine and Tropical Fruit have begun rolling onto shelves nationwide with assortments that vary by retailer, including at Target, Kroger, Walmart, Whole Foods, Amazon, Meijer, HEB, Central Market, and select Costco regions, Walgreens, Hy-Vee, GoPuff, Jewel and many more. Waterloo Summer Berry is adding Kroger, Whole Foods, Walgreens, select Albertsons Safeway divisions and more to its list of retailers with year-round availability, it says.
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