Starting in March, Tequila Herradura, a brand of Brown-Forman Corp., embarked on a tour of seven cities to teach consumers and distributors about the brand, which is produced on the last tequila-producing hacienda on the planet, the company says. The event offered a look inside the company’s tequila production process, its history has an innovator, tastings, cocktails, a live agave harvesting demonstration and more. Posted April 4th.
Tuesday Dec. 15, in an event titled, “The Malts of Legend,” introduced five new single malts through a theatrical experience complete with surprise (and impromptu) guest appearances by actors Chris Noth and Chris McDonald. The five new single-malt Scotches, which launched in December, are Deveron, Royal Brackla, Craigellachie, Aultmore and Aberfeldy. Attendees were invited to mingle and taste the single malts as they enjoyed the theatrical displays that accompanied each. Posted December 22nd.
Throughout the month of October, Jameson Irish Whiskey, a brand of Pernod Ricard, is gathering its consumers in support of The Movember Foundation, which raises awareness for many men’s health issues. Last year the brand raised more than $400,000. The brand is hosting numerous events nationwide in the hopes of donating even more. On Oct. 5, the brand hosted a cocktail competition at the Fulton Market Kitchen in Chicago and the winner received a $500 donation in their name to the foundation. Posted October 19th.
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.
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