Energy Drinks & Shots

Trend articles, new products and news related to energy drinks and shots.

ARTICLES

Angry Angel

LKN Beverages LLC introduced its Angry Angel energy drink.


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5-hour Energy Extra Strength Strawberry Watermelon

Living Essentials LLC is adding a new permanent flavor to its energy shot portfolio.


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Red Bull Yellow, Orange and Cherry Editions

Red Bull North America Inc. will add new flavors to its Red Bull Editions energy drinks lineup in February.


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Hype Energy drinks

Hype Energy USA introduced four energy drinks targeted at women.


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Coca-Cola to purchase $2.15 billion stake in Monster

Deal swaps ownership of Coca-Cola’s energy portfolio with Monster’s non-energy brands

The Coca-Cola Co., Atlanta, and Monster Beverage Corp., Corona, Calif., have entered into definitive agreements for a long-term strategic partnership that they expect will accelerate growth for both companies in the global energy drink category.


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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties

After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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Energy positioning from other segments impacts energy category

Natural and organic varieties remain niche, but offer growth options

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.


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Monster Beverage reports rise in net sales, net income

Energy drink company sees international gross sales rise

Monster Beverage Corp., Corona, Calif., reported positive financial results for the second quarter, which ended June 30.


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Eternal Energy 10 Hour Time Release

LXR Biotech LLC will launch Eternal Energy 10 Hour Time Release energy shots this fall.


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2014 State of the Industry: Energy drinks

Energy drinks add function and flavor

According to Mintel, 42 percent of people who drink energy shots take them in the afternoon, and 49 percent of people who consume energy drinks also do so in the afternoon, said Jennifer Zegler, global food and drink analyst at the Chicago-based market research firm, in Beverage Industry’s August 2013 issue.


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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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