Energy Drinks & Shots

Trend articles, new products and news related to energy drinks and shots.

ARTICLES

Hype Energy drinks

Hype Energy USA introduced four energy drinks targeted at women.


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Coca-Cola to purchase $2.15 billion stake in Monster

Deal swaps ownership of Coca-Cola’s energy portfolio with Monster’s non-energy brands

The Coca-Cola Co., Atlanta, and Monster Beverage Corp., Corona, Calif., have entered into definitive agreements for a long-term strategic partnership that they expect will accelerate growth for both companies in the global energy drink category.


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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties

After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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Energy positioning from other segments impacts energy category

Natural and organic varieties remain niche, but offer growth options

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.


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Monster Beverage reports rise in net sales, net income

Energy drink company sees international gross sales rise

Monster Beverage Corp., Corona, Calif., reported positive financial results for the second quarter, which ended June 30.


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Eternal Energy 10 Hour Time Release

LXR Biotech LLC will launch Eternal Energy 10 Hour Time Release energy shots this fall.


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2014 State of the Industry: Energy drinks

Energy drinks add function and flavor

According to Mintel, 42 percent of people who drink energy shots take them in the afternoon, and 49 percent of people who consume energy drinks also do so in the afternoon, said Jennifer Zegler, global food and drink analyst at the Chicago-based market research firm, in Beverage Industry’s August 2013 issue.


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5-Hour Energy launches non-alcohol mixology contest

“Yummification” video contest asks fans to mix energy shots with an everyday beverage

Living Essentials LLC, Farmington Hills, Mich., kicked off its new “Yummification” video contest, which invites fans to create a video of their favorite way to mix a 5-Hour Energy shot with an everyday beverage.


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Liquid Ice Red

Liquid Management Partners LLC introduced Liquid Ice Red energy drinks, which are made with natural flavors and fortified with B vitamins to invigorate the body in a healthy way, the company says.


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Red Bull Summer Edition

Red Bull USA will add a new Edition to its Red Bull Editions energy drinks lineup.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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