Energy Drinks & Shots

Trend articles, new products and news related to energy drinks and shots.

ARTICLES

Vitaminwater Energy

April 22, 2014

The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy.


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Amp Energy teams with racecar driver Dale Earnhardt Jr. to create new flavor

Dale Jr. Sour is available nationwide at 7-Eleven stores for a limited time
April 3, 2014

Amp Energy, a brand of Purchase, N.Y.-based PepsiCo Inc., teamed up with professional racecar driver Dale Earnhardt Jr. to develop a new sour-grape-flavored energy drink called Dale Jr. Sour.


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Marquis O3

April 1, 2014

Marquis Beverages introduced a line of Marquis O3 lightly carbonated energy drinks made with U.S. Department of Agriculture (USDA) certified organic ingredients.


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Cherry 5-hour Energy

March 4, 2014

Living Essentials LLC added a limited-edition Cherry flavor to its 5-hour Energy lineup to support military causes.


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Pirate Energy Shots

February 26, 2014

Paradise Beverage LLC, a part of Blue Matrix Labs, introduced Pirate Energy Shots in a variety of cocktail flavors.


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Hangover Joe’s to launch Git-R-Done Energy shot

Non-caffeinated, all-natural energy shot will debut this summer
February 19, 2014

Hangover Joe’s Holding Corp., Highland Ranch, Colo., signed a licensing deal with Git-R-Done Productions Inc. to launch a new, non-caffeinated, all-natural energy shot featuring Larry the Cable Guy.


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SK Energy partners with San Francisco 49ers quarterback Colin

September 16, 2013

San Francisco 49ers quarterback Colin Kaepernick joined the SK Energy movement as its newest brand ambassador.


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Red Bull gives fans the wings to fly

September 16, 2013

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.


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Sunny Sky Products acquires Turbo Energy Drink

Agreement expands Sunny Sky’s bar and nightclub presence
August 28, 2013

Sunny Sky Products LLC, a Houston-based manufacturer and distributor of specialty dispensed beverages, completed the acquisition of Turbo Energy Drink LLC, Redmond, Wash., in an all-cash transaction. According to Sunny Sky, the acquisition will expand distribution of its beverage offerings further into the on-premise channel — particularly into bars and nightclubs.


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Workplace productivity declines before holiday weekend, survey finds

National poll conducted on behalf of Red Bull shows energy is primary obstacle to productivity
August 26, 2013

A national poll of U.S. workers conducted by Harris Interactive, Rochester, N.Y., on behalf of Santa Monica, Calif.-based Red Bull North America found that lack of energy is a primary obstacle to productivity in the workplace. In fact, 4 percent of American employees report tiring after just one hour of work, and employed adults between the ages of 18 and 54 are three times more likely than those ages 55 and older to start feeling less productive within the first three hours of their workdays, it reports.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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