- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Epicurex LLC, North Miami Beach, Fla., has joined forces with Hialeah, Fla.-based Sedano’s Supermarkets to retail its Cocozia 100 percent organic coconut water. Sedano’s Supermarkets is expected to sell the entire Cocozia lineup, including original, coffee, pineapple, mango and chocolate varieties, at its 34 stores in Florida.
Boca Raton, Fla.-based Celsius Holdings Inc., maker of negative-calorie beverages, partnered with NASCAR driver Blake Koch for the 2014 Nationwide Series.
Powerade, a brand of Atlanta-based The Coca-Cola Co., is partnering with Spanish soccer player Andrés Iniesta for its “There’s Power in Every Game” campaign centered around the 2014 FIFA World Cup. Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup, will tell stories about soccer players who have overcome adversity to lift their teammates, rally supporters, and inspire communities through their dedication and achievements in the sport, the company says.
Core Power, a brand of Chicago-based fairlife LLC, signed on as the national sponsor and official protein drink of the 2014 Reebok Spartan Race, a global obstacle race series. The partnership pairs two companies committed to providing athletes and active individuals with tools and experiences designed to enhance sports performance.
Celsius Holdings Inc. added a new Berry Blast flavor to its Celsius line of drink mixes.
Developed by a registered nurse and a family therapist with expertise in personal training and nutrition, Kees protein drinks were designed to help consumers feel good every day.
Redco Foods Inc. launched Salada Tea Therapy Performance drink mix sticks at select GNC stores.
El Segundo, Calif.-based Zico Beverages LLC’s same-named coconut water brand announced a sweepstakes through which fans can enter to win a trip for them and a friend to attend the Sochi 2014 Winter Olympic Games and meet 2006 Olympic champion Julia Mancuso.
When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.
Clif Shot, a brand of Emeryville, Calif.-based Clif Bar & Co., launched two new sports performance drinks: Clif Shot Electrolyte Hydration Drink Mix and Clif Shot Protein Recovery Drink Mix. The introduction of these new products expands the Clif Shot portfolio to provide athletes options for hydration during activity as well as fast-absorbing protein to aid in post-activity recovery, the company says.