Sports Drinks

Trend articles, new products and news related to sports drinks.

ARTICLES

Consumers seek protein to promote healthy diets

Beverages should clearly note protein content on label
April 16, 2014

As the old saying goes, only two things are absolute in life: death and taxes. As many of us just finished the hustle and bustle of tax season, I think we can add another item to today’s list of absolute certainties, and that’s the discussion of obesity.


Read More

The Coca-Cola Co. reports Q1 2014 results

Media investments help drive brand growth
April 15, 2014

Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.


Read More

Muscle Milk Protein expands into United Kingdom

RTD protein shake provides protein during pre-workout, post-workout, snacking occasions
April 3, 2014

CytoSport, Benicia, Calif., recently expanded distribution of its Muscle Milk Protein ready-to-drink (RTD) protein shakes into select Boots and Sainsbury’s Locals locations in the United Kingdom. Available in 330-ml packages, the protein shakes contain 20 grams of dairy protein to boost athletic performance and promote healthy lifestyles, the company says. The drinks also are gluten-free and low in sugar, it adds.


Read More

Kobe Bryant invests in BodyArmor SuperDrink

Bryant will become No. 3 shareholder for sports drink company
March 24, 2014

BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.


Read More

Cocozia enters Sedano’s Supermarkets

Coconut water company also partners with Roma Food Group
February 20, 2014

Epicurex LLC, North Miami Beach, Fla., has joined forces with Hialeah, Fla.-based Sedano’s Supermarkets to retail its Cocozia 100 percent organic coconut water. Sedano’s Supermarkets is expected to sell the entire Cocozia lineup, including original, coffee, pineapple, mango and chocolate varieties, at its 34 stores in Florida.


Read More

Celsius partners with NASCAR driver Blake Koch

Sports drink brand sponsors racer in 2014 Nationwide Series
February 18, 2014

Boca Raton, Fla.-based Celsius Holdings Inc., maker of negative-calorie beverages, partnered with NASCAR driver Blake Koch for the 2014 Nationwide Series.


Read More

Powerade teams up for 2014 FIFA World Cup campaign

Andrés Iniesta and sports drink brand challenge consumers to reach their own goals
January 29, 2014

Powerade, a brand of Atlanta-based The Coca-Cola Co., is partnering with Spanish soccer player Andrés Iniesta for its “There’s Power in Every Game” campaign centered around the 2014 FIFA World Cup. Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup, will tell stories about soccer players who have overcome adversity to lift their teammates, rally supporters, and inspire communities through their dedication and achievements in the sport, the company says.


Read More

Core Power sponsors 2014 Reebok Spartan Race series

Protein drink brings natural energy, recovery benefits to athletes
January 23, 2014

Core Power, a brand of Chicago-based fairlife LLC, signed on as the national sponsor and official protein drink of the 2014 Reebok Spartan Race, a global obstacle race series. The partnership pairs two companies committed to providing athletes and active individuals with tools and experiences designed to enhance sports performance.


Read More

Celsius Berry Blast drink mix

January 8, 2014

Celsius Holdings Inc. added a new Berry Blast flavor to its Celsius line of drink mixes.


Read More

Kees protein drinks

December 18, 2013

Developed by a registered nurse and a family therapist with expertise in personal training and nutrition, Kees protein drinks were designed to help consumers feel good every day.


Read More

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked