Celsius Holdings, Inc., the creator and marketer of Celsius, in partnership with global music superstar Flo Rida, launched Flo Fusion Transformation Accelerator Powder On-the-Go sticks in The Vitamin Shoppe stores nationwide in March
Deal includes Muscle Milk brand, manufacturing facility, and production and distribution agreements
August 12, 2014
Hormel Foods Corp., Austin, Minn., announced the closing of its acquisition of CytoSport Holdings Inc., Benicia, Calif. The purchase price was approximately $450 million. The deal includes the Muscle Milk brand of shelf-stable, ready-to-drink protein beverages; a manufacturing facility in Benicia, Calif.; as well as several manufacturing and distribution agreements both domestically and abroad, according to Hormel Foods.
Protein drink brand plans sales and marketing campaign
August 11, 2014
Oviedo, Fla.-based New Whey Nutrition announced that its NuAquos protein drinks will be available in Shop Rite stores in New Jersey, New York, Pennsylvania, Delaware and Connecticut. More than 250 stores will sell the brand’s Peach Mango, Pomegranate, Watermelon, Kiwi-Strawberry and Orange varieties, which are priced at $2.49 for a 20-ounce bottle.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!