Anheuser-Busch’s Budweiser brand introduced a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo.

Zevia, a zero-calorie soda, released its Cola, Cherry Cola, Cream Soda, Ginger Ale, Ginger Root Beer and Grape varieties in four-packs of 12-ounce glass bottles in the natural channel.

Wynkoop Brewing Co. now is self-distributing its fourth hand-canned craft beer: Belgorado Belgian-Style India Pale Ale.

ThéBü, a subsidiary of Makana Beverages Inc., launched its new and improved line of sparkling kombucha organic teas with probiotics in glass bottles.

Oskar Blues Brewery has teamed up with can-maker Ball Corp. to offer its popular Mama’s Little Yella Pils in Ball’s Royal Pint, a 568-ml can.

Universal Music Canada and Crystal Head Vodka, the ultra-premium vodka founded by Dan Aykroyd, have joined forces with The Rolling Stones to create an exclusive, limited-edition Rolling Stones 50th anniversary gift set.

With the launch of Helles Golden Lager, Sly Fox Brewing Co. utilized the 360 End beverage can technology developed by Crown Holdings Inc.

Fiji Water Co., part of the Roll Global LLC family of companies, launched a custom, reusable straw for its bottled water.

In conjunction with the release of Square Enix’s action-adventure videogame “Tomb Raider,” Kick Energy, produced by Global Brands Ltd. in the U.K. and imported in the United States by Dolce Beverage Group LLC, released a limited-edition “Tomb Raider” can.

Beringer Classic Wines released new bright, appetite-appealing packaging for the spring season, the company says.

AVAILABLE ON DEMAND Strong leadership, innovative products, catchy marketing and, now, sustainability joins the list of necessary building blocks for a respected — and hopefully successful — business. But with a broad-based term like sustainability, what are the important elements for beverage-makers to understand and incorporate into their business plans?