Advertising and marketing essentially are story-telling. Short stories by necessity but nonetheless story-telling. One of the first lessons taught about creating a story in many composition and creative writing classes is to show, don’t tell. The audience more likely will remember a story when they’re shown a picture in their mind’s eye, than if the story merely is told.
As a small company growing at 20 percent a year in a narrowly specialized segment of the beverage distribution business, Nampa, Idaho-based Idaho Springs Water succeeds by controlling costs in every corner of its fleet operations, including vehicle acquisition and maintenance, routing optimization, and fuel costs.
Whether its craft beer, imported bottled water, cold-pressed juices or any of the other premium beverages gaining traction, market analysts have highlighted that consumers are willing to pay a premium price if they feel they are getting value-added benefits from a product.
Increased SKU counts, tight warehouse and retail spaces, and delivery personnel who manage heavy cases and kegs are driving the proliferation of new mobile carts and hand trucks designed to improve ergonomics and enable warehouse staff to safely stack, retrieve and deliver products.
It’s often said that change is the only absolute certainty in business. The difference between thriving, surviving or not, comes down to how one responds when those changes arrive, often at the least opportune moment.
When hurricane season arrives, meteorologists and those living along the Gulf and Atlantic Coasts rely on sophisticated data tracking and expert monitoring to stay informed and keep safe. To keep pace with an explosive number of SKUs, the beverage industry avoids the “eye of the storm” by equipping field staff with handheld technology and streamlined direct store delivery (DSD) solutions to capture data, track vehicle locations and improve productivity.
Now that the snow has melted and flowers are in bloom, it can only mean one thing: it’s time to get trucks ready for summer. Investing a few hours now can save days of downtime when the scorching temperatures of summer return.
As urban legends go, the belief that retreaded tires aren’t safe or practical ranks up there with the idea that one can find an honest politician during an election year.
The reality is that a retreaded tire produced by a top-quality retreader will perform as well as a comparable new tire and at a lower price.
For a family-run company that has been in the beverage business for more than a century, Atlantic Coca-Cola Bottling Co., Atlantic, Iowa, is by no means stuck in the past. Late last year, the company grew from two locations to nine, expanding its territory to cover most of Iowa and portions of adjoining states. As part of the acquisition, Atlantic also has accelerated its shift to end-load equipment, including the recent purchase of 16 new Kenworth T370 tractors and 13 new trailers.
The BevOpsFleet Summit is produced with one main goal in mind - to help you and your business succeed. If you are in the beverage industry you will not want to miss the 12th annual BevOps Fleet Summit being held September 19-22! Read More