Advertising and marketing essentially are story-telling. Short stories by necessity but nonetheless story-telling. One of the first lessons taught about creating a story in many composition and creative writing classes is to show, don’t tell. The audience more likely will remember a story when they’re shown a picture in their mind’s eye, than if the story merely is told.
Beverage Industry conducted its fifth annual fleet survey earlier this year to get the latest data on the size and makeup of current delivery fleets, as well as operational concerns and strategies. As with years past, the survey offers the publication an opportunity to see which operations are having the greatest impact on beverage fleets.
With new technology in diesel engines and stable prices for diesel fuel, the conversation about compressed natural gas (CNG) has gotten quieter. But there are many factors to consider when purchasing a new truck for your food and beverage business, including the cost of fuel, carbon footprints, maintenance intervals, and engine power.
One of the best ways to reduce exhaust emissions and cut fuel costs obviously is to burn less fuel. Although fuel prices have substantially decreased in the past few years and have largely stabilized for now, beverage fleets remain proactive about reducing their fuel consumption. Between route/load optimization and updates to the latest drivetrain technology, the low-hanging fuel-economy fruit has been thoroughly harvested. Among the more common fuel saving strategies reported is the use of factory-installed idle shut-down timers to reduce unnecessary engine idling.
As a small company growing at 20 percent a year in a narrowly specialized segment of the beverage distribution business, Nampa, Idaho-based Idaho Springs Water succeeds by controlling costs in every corner of its fleet operations, including vehicle acquisition and maintenance, routing optimization, and fuel costs.
Whether its craft beer, imported bottled water, cold-pressed juices or any of the other premium beverages gaining traction, market analysts have highlighted that consumers are willing to pay a premium price if they feel they are getting value-added benefits from a product.
Increased SKU counts, tight warehouse and retail spaces, and delivery personnel who manage heavy cases and kegs are driving the proliferation of new mobile carts and hand trucks designed to improve ergonomics and enable warehouse staff to safely stack, retrieve and deliver products.
It’s often said that change is the only absolute certainty in business. The difference between thriving, surviving or not, comes down to how one responds when those changes arrive, often at the least opportune moment.