Articles by Jessica Jacobsen

What I’ll remember about February 2015

See what the Top 3 articles on bevindustry.com were in February

At the risk of placing a jinx on this warmer weather in the Midwest, it looks as though spring might be around the corner. With temperatures in the high 30s and low 40s, the snow and ice that Mother Nature shared with us in February might soon be a thing of the past.


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Readers vote for their favorite new product of January

Tickle’s Dynamite Cinnamon Moonshine finishes with most votes

In Beverage Industry’s 2015 New Product Development Outlook study, 18 percent of respondents named cinnamon as a top-selling flavor for2015. Although we are early into the new year, it seems as those the readers of the magazine are carrying that assessment in their voting records.


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Aftermarket part advancements bring new life to beverage machinery

Part manufacturers work to educate customers about non-OEM part benefits

On HGTV’s “Flea Market Flip,” contestants get a chance to purchase items at suburban or rural flea markets for the chance to revitalize and reimage them in order to resell them. Some contestants might get very artistic in their transformations, while others are just looking to restore a classic piece.


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Apple finds resurgence with varietal flavors

Alcohol categories helping to fuel apple's expansion

With a call-out in a phrase like “as American as apple pie,” it is not a surprise that apple has become a staple in the American diet. However, apple’s popularity does not end with food selections. The fruit also has found a home within the beverage space.


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Nielsen identifies consumer health concerns

ABA, brand owners proactive in offering solutions

Aside from the Valentine’s Day candy and treats on the store shelves, the first quarter of a new year tends to be filled with diet- and exercise-related products to appeal to those consumers who resolved to lose weight or eat healthier in the new year.


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Bai Brands disrupts CPG space with low-calorie, all-natural solutions

Enhanced-water brand anticipates strong sales with support from expanded distribution, marketing efforts

Usually when people think about a disruption, it comes with a negative connotation: the neighbors upstairs who sounds like they have a personal bowling alley, the fire alarm testing in the middle of the workday, or the road construction that takes a major roadway down to one lane.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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