Articles by Jessica Jacobsen

Warehouses turning to automation for storage needs

SKU proliferation demands enhanced storage solutions
February 14, 2014

Although SKU proliferation is nothing new to the beverage industry, the phenomenon still is causing many warehouses to explore different ways to accommodate these growing product lines.


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Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group
February 14, 2014

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising
February 10, 2014

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.


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Blk. Beverages aims to deliver premium hydration

Enhanced-water company focuses on educating consumers about product benefits
February 10, 2014

Flash back to elementary school when science teachers emphasized that while white was the presence of all colors because it reflects light, black is the absence of color because it absorbs light.


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Euromonitor identifies Top 5 U.S. beverage trends of 2013

New beverage segments represent growth opportunities in U.S.
January 15, 2014

As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.


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2013 New Product Development Survey

Traditional flavors continue to dominate
January 10, 2014

When it comes to the latest trends, “healthy” and “natural” continue to top the list of consumer needs and interests for beverages, according to respondents of Beverage Industry’s annual New Product Development Survey.


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Juicing trends could benefit CPG market

Juice-makers answer call for less sugar
January 10, 2014

Headlines about a select few professional and amateur athletes have put a negative connation on the term “juicing.” Although athletes aren’t without their share of “bad apples,” more and more consumers are giving the term a new, healthier definition.


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Sustainability is key focus for Marley Coffee

Jammin' Java subsidiary continues SKU, retailer expansion
January 10, 2014

Bob Marley composed and sang songs infused with his sense of spirituality that to this day still resonate with a wide audience. Years later, his son Rohan Marley has found a way to embody the principles that his father sang about through his company Marley Coffee Co.


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Tea's health halo boosts popularity as beverage ingredient

Beverage-makers use tea to add benefits to other beverages
December 16, 2013

In the CBS drama “The Mentalist,” consultant Patrick Jane surveys the crime scene looking for clues that others might have overlooked. But the pesky former psychic also seems to be on the hunt for more at every crime scene: a cup of tea.


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Specialty beverages work to fill consumer niches

Cowboy Up Energy, Skinnygirl Sparklerts appeal to specific consumer groups
December 16, 2013

It’s no secret that the customization trend is spreading like wildfire throughout the beverage industry. Beverage-makers are developing products to serve not just the broad public anymore but also the more niche demographics.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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