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Absolut, a brand of New York-based Pernod Ricard USA, launched a new brand campaign called Transform Today with creative agency Sid Lee, New York.
Inspired by the popular Hugo sparkling elderflower cocktail from northern Italy’s Alto Adige region, Mionetto USA’s Il Ugo made its debut in the United States.
Stout Brewing Co. released a line of flavored malt beverage shooters under the brand name Stout 21.
Stanton South LLC, doing business as Crafthouse Cocktails, released all-natural, handcrafted, ready-to-serve Moscow Mule and Southside spirits.
Inspired by Captain Henry Morgan’s invasion off the shores of Panama as well as the recent discovery of the remains of a 17th century fleet, Diageo North America launched Captain Morgan Sherry Oak Finish Spiced Rum for a limited time.
Through Absolut’s Open Canvas initiative, the Purchase, N.Y.-based brand of Pernod Ricard USA invited more than 15 emerging artists to transform Divisadero Street in San Francisco into a public interactive art exhibit. From coast to coast, Absolut is working to inspire creative risk-taking by collaborating with local artists to transform entire street blocks into pieces of art. The initiative first launched in Williamsburg, a neighborhood in Brooklyn, N.Y., earlier this summer and now is available for local San Francisco passers-by to interact with and enjoy through Sept. 1.
Tanduay Distillers Inc. debuted its Tanduay Gold and Silver Asian Rums in the United States this summer.
Southern Wine & Spirits of America Inc., Miami, announced that Phoenix Wine & Spirits, Salt Lake City, joined its Southern Wine & Spirits of Utah (SWS-Utah) division. The combined entity, which will operate under the SWS-Utah name, will be the largest wine broker in the state, according to the company.
Uproot Wines launched its 2012 Grenache Blanc and 2011 Sauvignon Blanc Reserve white wines.
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
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