New division will serve as broker in Caribbean and Latin American regions
March 7, 2017
Miami-based Southern Glazer’s Wine and Spirits LLC announced the launch of its new Travel Sales and Export division, becoming the first major U.S. wholesale distributor to offer brokerage services to travel and export market channels, the company says. The new division will serve supplier partners as a broker across the Caribbean and Latin American regions, the cruise line industry, and duty-free operators in the Americas. As a broker, Southern Glazer’s will act as an agent of record and provide sales, marketing and logistical support to these markets, it says.
Effective March 1, Brown-Forman, Louisville, Ky., announced that Rachel Barrie assume the role of whisky maker for its Scotch whisky portfolio, which includes the BenRiach, The GlenDronach and Glenglassaugh distilleries.
Tradeshow and convention to take place March 27-29
February 15, 2017
Taking place March 27-29, 2017, at the Las Vegas Convention Center, Las Vegas, the Nightclub & Bar Convention and Trade Show will continue to bring the latest technologies, products and strategies for hospitality professionals in the bar, restaurant and nightlife space to the forefront.
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.