Brand partners with Times Square Alliance for celebration
November 30, 2016
Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced that it will ring in the New Year as the Official Bubbly of New Year's Eve Times Square. As the Times Square New Year's Eve Ball drops, Barefoot will toast with millions to the start of another year full of opportunities and bring people together in celebration, the company says.
For the second consecutive year, Patrón, a brand of Las Vegas-based The Patron Spirits Co., is giving holiday entertainers and gift givers an added bonus for the season with the release of the 2016 large-size 1-liter, limited-edition Patrón Silver bottle.
Victor, N.Y.-based Constellation Brands announced it has reached an agreement with Charles Smith Wines LLC to acquire its fast-growing Washington State wines for approximately $120 million. The transaction, which closed in October, includes five super and ultra-premium wines: Kung Fu Girl Riesling, Velvet Devil Merlot, Boom Booom! Syrah, Eve Chardonnay and Chateau Smith Cabernet Sauvignon.
St. Helena, Calif.-based Sill Family Vineyards announced it acquired the Ardente Estate Winery, an Atlas Peak AVA Napa winery. The property consists of 24.4 acres within the fabled Atlas Peak appellation, it adds.
New Belgium partners with Been & Jerry's for sustainability initiative
November 14, 2016
Miller Lite named Santa Fe, N.M-based HoneyMoon Brewery as the grand-prize winner of the 2016 Miller Lite Tap the Future competition. HoneyMoon Brewery, which produces a probiotic kombucha tea with a touch of alcohol, took home the $200,000 grand prize. Now in its fourth year, Tap the Future is a business plan competition that offers entrepreneurs a chance to grow their businesses, the company says.