Wine & Spirits

Friends Fun Wine launches new commercial to promote coffee-wine drinks

Teaser launches in time for National Coffee Day

Friends Fun Wine, a brand of Aventura, Fla.-based Friends Beverage Group, launched a new commercial just in time for National Coffee Day on Sept. 29 to promote its soon-to-be released coffee-wine beverages. The 30-second spot invites consumers to give a new meaning to breakfast in bed by adding a romantic element to the occasion by serving the coffee-wine drinks with the meal.


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SWA responds to Scottish independence referendum

Voters elect to remain part of United Kingdom

After citizens in Scotland voted to keep the country a member of the United Kingdom, the Scotch Whisky Association (SWA), Edinburgh, Scotland, released a statement.“The people of Scotland have made a historic choice against the background of the most profound national debate,” said David Frost, chief executive officer of the SWA, in a statement.


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Absolut Vodka launches limited-edition Andy Warhol bottle

Brand launches art exchange, nightlife experience to support new package

New York-based Pernod Ricard USA’s Absolut Vodka brand announced the release of its limited-edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the artist. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, the company says.


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Ciroc, Sean ‘Diddy’ Combs launch pineapple-flavored vodka

Diageo brand named Official Toast of Mercedes-Benz Fashion Week

Sean "Diddy" Combs and the makers of Ciroc Ultra Premium vodka announced the newest addition to its flavor portfolio — Ciroc Pineapple infused vodka. The new vodka offers a rich pineapple flavor with a touch of vanilla and a tropical finish, according to Diageo, the brand’s Norwalk, Conn.-based parent company.


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William Grant & Sons acquires Drambuie Liqueur Co.

Acquisition includes Drambuie whisky liqueur brand

Premium spirits business and independent Scottish family distillers William Grant & Sons Holdings Ltd., New York, acquired the Drambuie Liqueur Co. Ltd., the Glasgow, Scotland-based owner of the Drambuie whisky liqueur brand.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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