Fans can submit selfies to triple chances of winning a trip for two to Seattle
October 2, 2014
Fifty Shades of Grey Wine, a line of red and white wines blended by “Fifty Shades of Grey” author E L James, is offering fans a chance to live like the literary trilogy’s main characters, Christian Grey and Anastasia Steele, for a weekend and attend a showing of the upcoming “Fifty Shades of Grey” movie in Seattle during its opening weekend in February.
Friends Fun Wine, a brand of Aventura, Fla.-based Friends Beverage Group, launched a new commercial just in time for National Coffee Day on Sept. 29 to promote its soon-to-be released coffee-wine beverages. The 30-second spot invites consumers to give a new meaning to breakfast in bed by adding a romantic element to the occasion by serving the coffee-wine drinks with the meal.
After citizens in Scotland voted to keep the country a member of the United Kingdom, the Scotch Whisky Association (SWA), Edinburgh, Scotland, released a statement.“The people of Scotland have made a historic choice against the background of the most profound national debate,” said David Frost, chief executive officer of the SWA, in a statement.
Brand launches art exchange, nightlife experience to support new package
September 19, 2014
New York-based Pernod Ricard USA’s Absolut Vodka brand announced the release of its limited-edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the artist. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, the company says.
Diageo brand named Official Toast of Mercedes-Benz Fashion Week
September 8, 2014
Sean "Diddy" Combs and the makers of Ciroc Ultra Premium vodka announced the newest addition to its flavor portfolio — Ciroc Pineapple infused vodka. The new vodka offers a rich pineapple flavor with a touch of vanilla and a tropical finish, according to Diageo, the brand’s Norwalk, Conn.-based parent company.
Acquisition includes Drambuie whisky liqueur brand
September 8, 2014
Premium spirits business and independent Scottish family distillers William Grant & Sons Holdings Ltd., New York, acquired the Drambuie Liqueur Co. Ltd., the Glasgow, Scotland-based owner of the Drambuie whisky liqueur brand.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!