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Pernod Ricard USA’s Malibu brand entered the confectionery-flavored spirits segment with Malibu Sundae and Malibu Swirl.
Geloso Beverage Group launched Clubtails flavored malt beverages in Sex on the Beach, Screw Driver, Long Island Iced Tea and Bahama Mama varieties.
In conjunction with the release of American Vintage Beverage Co.’s American Vintage Hard Tea, the brand is giving fans of legal drinking age the chance to hunt for other vintage treasures with Mike Wolfe, creator and star of History Channel’s “American Pickers.”
If consumers “look behind the curtain” of any sponsored event, they’ll find a support system of brands that help to fund the event and reap their own benefits at the same time.
Thanks to a partnership between Fetzer Vineyards, Zipz Inc. and Centerplate, consumers at select Major League Baseball stadiums can enjoy a glass of wine while rooting for their favorite team.
Aviation American Gin, a brand of House Spirits Distillery, which is co-owned by NFL legend Joe Montana, introduced a new bottle design.
Concha y Toro added Little Black Dress Divalicious Pink Pinot to its portfolio.
Flavor innovation helped boost the spirits industry in 2012 and is fostering continued growth in 2013, according to Chicago-based Technomic’s recently released “2013 Spirits Trends in Adult Beverage (TAB)” report.
Phillips Distilling Co. launched the new “be UV” advertising campaign for its UV Vodka brand. The tagline, “be UV,” inspires consumers to be as original, bright and colorful as UV Vodka’s 17 flavors, the company says.
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
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