Tequila Herradura debuted its new luxury packaging nationwide. Conceived to capture the “craft and charisma” of Casa Herradura, the new design embodies the dynamic global spirit of the brand, the company says.
New product expands on company’s growing spirits portfolio
March 14, 2017
Kohler Co., Kohler, Wis., announced that Kohler Original Recipe Chocolates is broadening its offerings with the launch of Kohler Original Recipe Chocolates Chocolate Mint Brandy. Incorporating the company’s exclusive blend of chocolate, the new brandy is naturally infused with Kohler’s all natural, 72 percent dark chocolate and provides a fresh minty taste, the company says. The Chocolate Mint Brandy will be released this month and will be available at Destination Kohler as well as other select retailers and restaurants in the Wisconsin area.
Eastside plans joint expansion of both companies’ resources
March 14, 2017
Portland, Ore.-based Eastside Distilling Inc., a producer of hand-crafted spirits, announced the acquisition of MotherLode Craft Distillery, also based in Portland, Ore., and a provider of bottling services and production support to craft distilleries. Since its founding in 2014 by Allen Barteld, the mission of MotherLode has been to enable craft distillers to increase their production and extend their product lines, reducing cost and increasing efficiency, thereby freeing them to focus on their craft, the company says. The typical MotherLode customer is a distillery of small batch, hand-crafted spirits, or a premium craft spirit sold as a private label, it adds.
Spot is part of the largest multimedia campaign in Stoli Group history
March 13, 2017
Stoli Vodka, a brand of Stoli Group USA LLC, New York, is returning to TV with a new commercial for the first time in seven years. As part of the biggest multimedia campaign since the inception of Stoli Group USA, the new television spot, titled "THE Vodka," uses a montage to celebrate the pioneering heritage of Stoli through the lens of those who drink it, the company says. The 30-second spot will run on TV during live sports and late night in target markets beginning March 13 with national digital distribution to include sports and lifestyle properties and premium full-episode players, it adds.
New division will serve as broker in Caribbean and Latin American regions
March 7, 2017
Miami-based Southern Glazer’s Wine and Spirits LLC announced the launch of its new Travel Sales and Export division, becoming the first major U.S. wholesale distributor to offer brokerage services to travel and export market channels, the company says. The new division will serve supplier partners as a broker across the Caribbean and Latin American regions, the cruise line industry, and duty-free operators in the Americas. As a broker, Southern Glazer’s will act as an agent of record and provide sales, marketing and logistical support to these markets, it says.