- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
When it comes to market share, beverage categories are always battling for the biggest piece of the pie.
United Brands Co. now offers its Joose Peach, Classic and Strawberry Margaritas in 12-packs of 12-ounce cans.
Terravant Wine Co. released its new Spin the Bottle wines with interactive labels. The label employs patented lenticular technology to make it appear as though the miniature bottle on the label is spinning as the potential consumer walks past it on the shelf, the company says.
Justin Vineyards and Winery revealed a new line of bottles and labels that debuted with its 2010 Cabernet Sauvignon earlier this summer.
Southern Curves Spirits launched Sweet Georgia Nectar and Southern Praline flavored vodkas for women.
Better Brands Beverage Co. launched Salute American Vodka, which is made from corn and wheat grains grown in the United States and distilled four times.
Beam Inc., Deerfield, Ill., introduced five new flavored vodkas for the fall and winter seasons under its Pinnacle brand.
Boyden Valley Winery and Spirits launched Vermont Ice Maple Crème and Apple Crème liqueurs, which are infused with local Vermont maple syrup and Vermont-grown apples, respectively.
Absolut, a brand of New York-based Pernod Ricard USA, launched a new brand campaign called Transform Today with creative agency Sid Lee, New York.
Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)
Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.
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