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In August, The House of Marnier Lapostolle North America will debut GM Titanium, which blends Grand Marnier cognac with orange essence, Asian Calamansi citrus and spices, the company says.
New York-based Pernod Ricard USA announced a reorganization and expansion of its spirits marketing team, effective July 1. The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands while capitalizing on key growth drivers such as innovation, multicultural marketing and digital media, the company says.
Marchesi de’ Frescobaldi launched a line of wines from Tenuta dell’Ammiraglia, the latest edition to the Tuscan wine estates under the tutelage of the Frescobaldi family.
Phusion Projects LLC launched Loko Rita flavored malt beverages in Margarita and Peach Margarita flavors.
Pernod Ricard USA’s Malibu brand entered the confectionery-flavored spirits segment with Malibu Sundae and Malibu Swirl.
Geloso Beverage Group launched Clubtails flavored malt beverages in Sex on the Beach, Screw Driver, Long Island Iced Tea and Bahama Mama varieties.
In conjunction with the release of American Vintage Beverage Co.’s American Vintage Hard Tea, the brand is giving fans of legal drinking age the chance to hunt for other vintage treasures with Mike Wolfe, creator and star of History Channel’s “American Pickers.”
If consumers “look behind the curtain” of any sponsored event, they’ll find a support system of brands that help to fund the event and reap their own benefits at the same time.
Thanks to a partnership between Fetzer Vineyards, Zipz Inc. and Centerplate, consumers at select Major League Baseball stadiums can enjoy a glass of wine while rooting for their favorite team.
Aviation American Gin, a brand of House Spirits Distillery, which is co-owned by NFL legend Joe Montana, introduced a new bottle design.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
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