Malibu, a brand of Purchase, N.Y.-based Pernod Ricard, announced the introduction of Malibu Strawberry Kiwi Cans, its newest addition to its ready-to-drink (RTD) cocktail portfolio, beginning this February. The pre-mixed cocktail combines the flavors of ripe strawberry and kiwi with a hint of Malibu Coconut and will be available packaged in single-serve cans for outdoor and on-the-go occasions throughout the spring and summer seasons, the company says. Malibu Strawberry Kiwi Cans join Malibu’s current line of flavors: Malibu Fizzy Pink Lemonade; Malibu and Pineapple; and Malibu Island Spiced & Club Soda.
As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phases this year.
Recent launch includes Cabernet Sauvignon, Red Blend
January 19, 2016
Napa, Calif.-based Delicato Family Vineyards announced the launch of Z. Alexander Brown, a new portfolio of wines from Napa Valley winemaker John Killebrew and Grammy-award winning musician Zac Brown. Highlighting the quality of California's North Coast with a Cabernet Sauvignon and Proprietary Red Blend, Z. Alexander Brown wines unveil a robust style reflective of the land and the potential that can result from a pair of artists with a passion for bringing food, people and a sense of place together through creativity, the company says.
Heaven Hill Brands, Bardstown, Ky., announced the launch of Christian Brothers Apple, the third flavor extension in the growing Christian Brothers Brandy line. The newest addition builds off the fast-growing apple flavor and successes of CB Honey and Peach, the company says.