Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.
Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018.
Consumers thirst for more information is seeing beverage labels take on a bigger role than branding. Associations and manufacturers are implementing digital tools to keep consumers in the know.
Although beverage alcohol is experiencing a growth slump, ready-to-drink (RTD) cocktails remain the bright spot in the market giving spirits brands a wide range of opportunities to take advantage of this trend.
Pabst Blue Ribbon (PBR) and Horror Inc. announced an autumn collaboration, unleashing a limited-edition run of wearable Jason Voorhees-themed packaging and premium merchandise.
The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.
