Jones Soda Co., Seattle, announced the return of its collaboration with Crayola through a limited-edition Crayola x Jones Soda Six-Pack launching during the back-to-school summer season.
To celebrate the launch of Tropic Tang, BuzzBallz is saddling up with Twangy Chapz. The Twangy Chapz feature orange faux suede with matching fringe and yellow accents, a handcrafted pop-tab belt buckle, and built-in side saddles capable of holding up to six Tropic Tang BuzzBallz.
For the global beverage market, mergers and acquisitions (M&A) seem to be the new normal. Based on 2025 fiscal year sales, this year’s Top 100 Beverage Companies report, compiled by the editors of Beverage Industry, has seen a collection of long-running entities exit the list as they merged or were part of an acquisition. Through this M&A activity, we have welcomed more thriving innovators across the alcohol and non-alcohol beverage markets.
Kevin Hartley, founder and CEO of Cambio Roasters, set out with a vision and determination to jolt the coffee world with recyclable aluminum K-Cup pods.
Mission Craft Cocktails announced the newest addition to its award-winning collection of bar-strength, ready-to-drink cocktails: the Tamarind Margarita.
SPYLT unveiled a bold new look alongside its “Deliciously Outta Hand” campaign, encouraging consumers to tap into their inner teenager through the “Outta Hand Chug Challenge.”
Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.
Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community.
