Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids.
Through this partnership, which marks Pinter’s largest U.S. collaboration to date, fans can brew a Pinter-crafted take on a Lagunitas OG recipe at home, starting with Lil Sumpin’ Easy, reworked for the Pinter system.
Pabst Blue Ribbon, San Antonio, Texas, and Grillo's Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.
EY organization released its Consumer Beverage Survey, which found three major aspects are reshaping beverage choice and consumption behavior: health, digital engagement and generation shifts.
As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.
Maison Perrier is enhancing its portfolio with the addition of French Kiss: a sweetened, sparkling water that brings fruit flavors and prebiotic benefits.
The Mark Anthony Group of Companies, Chicago, announced the acquisition of The Finnish Long Drink to accelerate growth and expand availability of the fast-rising ready-to-drink brand across North America.
With beverage alcohol consumption down across all major markets, the U.S. beer market is embracing premium, flavorful and non-alcohol options to reach consumers. For domestic beer, brands, not segments, hold the future to engaging legal drinking age consumers.
