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Home » Newsletters » Beverage Industry Insider

Beverage Industry Insider

August 18, 2026

View Archived Issues

McCafe Red Bull

McDonald’s expanding specialty beverage lineup

McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink. 

Read More
Alani Nu Ruby Apple, Voodoo Vanilla

Alani Nu brews up fall collection to accompany Witch’s Brew

Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla.

Read More
Ella Langely, Shiner Dandelion honey kolsch

Shiner, Ella Langley launch album-inspired brew

Shiner has partnered with “Choosin’ Texas” singer Ella Langley for a collaboration brew named after the title track of Langley’s latest album.


Read More
Wet Hydration Kiwi Strawberry Protein Water in a 12-ounce can

2026 State of the Beverage Industry: Bottled water category goes beyond hydration

This year’s State of the Industry report on the bottled water category notes how players in the market are incorporating more functional benefits into their bottled water formulations. 

Read More
Odwalla smoothies and juices

2026 State of the Beverage Industry: Juice market finds new footing with consumers

In this year’s State of the Industry report, experts share the new ways that the juice market is staying fresh with consumers. 

Read More
 the Táche Three-Ingredient Original Unsweetened Pistachio Milk

2026 State of the Beverage Industry: Dairy alternative market shifts gears

This year’s State of the Industry report on dairy alternatives notes that although the dairy alternative beverage market has slowed, brands within this space are evolving, influenced by consumer demand for broader functional benefits.

Read More
el Jimador Tequila Spritz

el Jimador Tequila Spritz

Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.

Read More
PuraSoda

PuraSoda

Pura Beverage Co. announced the U.S. launch of PuraSoda, debuting at Sprouts Farmers Market. 

Read More
Bota Box Cabernet Sauvignon 1.5 Box

Bota Box introduces Napa Valley Cabernet Sauvignon in 1.5-liter box

Bota Box announced the release of a Limited Reserve Napa Valley Cabernet Sauvignon, available for a finite time at retailers nationwide. 

Read More
Crown Royal Juicy Couture

Crown Royal, Juicy Couture drop limited-edition collection

Crown Royal and Juicy Couture have come together for a limited-edition collaboration inspired by Crown Royal Regal Apple, Crown Royal Peach and Crown Royal Blackberry Flavored Whiskies. 

Read More
7UP Lime Lemon

7UP puts lime in the spotlight with refreshed identity

7UP, a brand of Frisco, Texas-based Keurig Dr Pepper, is redefining the billion dollar lemon-lime category with its first evolution in more than 15 years, with a lime-led reformulation at the center.

Read More
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