CELSIUS announced the launch of SPRITZ VIBE Summer Edition, a limited-edition Sparkling Limoncello Twist flavor that expands the brand’s seasonal innovation strategy and brings a new summer expression to the CELSIUS VIBE portfolio.
To alleviate fear (and give Americans the fruit and veggie nutrients they need), Suja Organic is declaring Lettuce Amnesty: consumers can crush their produce needs with Suja Organic’s nutrient-dense green juices.
The Gatorade Sports Science Institute (GSSI), Gatorade’s research arm with four decades of experience in hydration, nutrition, and human performance, presented the findings from its first “Body of Science” study.
With rising interest in clean label products, experts note that consumers are paying closer attention to beverage labels, favoring products that provide more transparency and offer simpler ingredients.
For summer, Hiyo is offering its Sunset Sixer, a limited-edition variety six-pack. Available at select retailers nationwide for a limited time, the Sunset Sixer features two cans each of Hiyo’s three top-sellers.
BERO is marking the release of Sony Pictures’ Spider-Man: Brand New Day with a limited-edition collection of Spider-Man: Brand New Day-inspired cans available exclusively at berobrewing.com and select movie theaters nationwide.
Reach3 Insights found that consumers evaluate beverages on far more than taste, considering factors such as function, wellness, convenience, ingredients and the role a drink plays in a particular moment.
