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Home » Newsletters » Beverage Industry Insider

Beverage Industry Insider

October 20, 2026

View Archived Issues

Pepsi Seasonal

Pepsi releases new seasonal ahead of holiday season

This holiday season, PEPSI is launching Pepsi Vanilla & Cream and Pepsi Zero Sugar Vanilla & Cream nationwide, bringing rich vanilla and smooth cream flavors to Pepsi for an indulgent holiday treat, it says.

Read More
Nestle 2027 Food and Beverage Trends

Nestlé USA unveils its 2027 Food and Beverage Trend Forecast

Nestlé USA unveiled its 2027 Food and Beverage Trend Forecast, identifying the five shifts set to define how Americans eat and drink in the year ahead. 

Read More
PRODA Protein Soda

Justin Timberlake, Jessica Biel join PRODA soda brand

Protein soda brand PRODA, announced that Grammy and Emmy Award-winning singer, songwriter, actor and global entertainer Justin Timberlake, and Emmy Award-nominated actress and producer Jessica Biel, have joined the company as co-founders.

Read More
a glass of herbal tea next to a vibrant purple milk thistle

Masking solutions ensure quality taste in functional beverages

With the increased popularity of functional beverages, formulators utilize masking ingredients to balance off-notes. 

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Vive Organic cold-pressed energy wellness shots

Consumers turn to wellness shots for functional attributes

Broader shifts toward social media-driven wellness trends and growing demand for clean, transparent ingredients have created conditions for wellness shots to take off.

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a brown paper bag filled with fresh strawberries, labeled "100% Organic," surrounded by other fruits like apples and blueberries.

Wellness trends prompt growth for natural and organic retailers

As today’s shoppers continue to prioritize products they perceive as healthier, cleaner and more functional, experts note that natural and organic retailers remain one of the brighter spots in U.S. grocery. 

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90+ Cellars Discovery Series

90+ Cellars Discovery Series

90+ Cellars announced the launch of its new Discovery Series, a collection celebrating under-the-radar wine regions and lesser-known grapes. 


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Khalifa Kush & Orange Juice

Khalifa Kush THC beverages

Khalifa Kush, a premium cannabis lifestyle brand founded by multi-platinum recording artist Wiz Khalifa, announced the launch of Khalifa Kush THC beverages.

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Disaronno

Disaronno unveils new bottle design in US

Disaronno is introducing a new bottle design in the United States. The refreshed identity brings a more contemporary look, the company says.

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happy Avengers Cans

happy coffee launches cans inspired by ‘Avengers: Doomsday’

happy, introduced a collector’s edition ready-to-drink (RTD) coffee line in collaboration with Marvel Studios’ “Avengers: Doomsday.”

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Coca-Cola NACS

Coca‑Cola teases new flavors, functional drinks at NACS

The Coca‑Cola Co. previewed portfolio innovations to help refresh, hydrate and recharge throughout the day at the 2026 NACS Show in Las Vegas.

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