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Home » Newsletters » Beverage Industry Insider

Beverage Industry Insider

September 29, 2026

View Archived Issues

Red Bull Advent Calendar 2026

Red Bull Advent Calendar returns for 2026

Red Bull announced the Red Bull Advent Calendar for 2026, a limited time offering available beginning Sept. 28. 

Read More
Milo's Tricia Wallwork

Milo’s Tea surpasses $1 billion in annual retail sales

Milo's Tea Co. Inc., Birmingham, Ala., announced it has surpassed $1 billion in annual retail sales, based on Circana data for 52 weeks ending Sept. 6 a milestone reached ahead of the company’s own projection of year-end 2027. 

Read More
Halfday Crisp Apple

Halfday launches Crisp Apple Tea

Halfday, the better-for-you iced tea brand made with prebiotics, is expanding its flavors with Crisp Apple Tea, a seasonal brew that brings the whole apple orchard feeling into a can.

Read More
a cherry-flavored dirty soda served in a tall glass with a straw, accompanied by fresh cherries on the side

Dirty sodas are coming home

Dirty soda’s market strength is being attributed to awareness, customization trends, and flavor exploration.

Read More
 GHOST Energy x 7UP Lemon Lime energy drink

Consumers turn to energy drinks for more than a pick-me-up

As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. 

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These aluminum beverage cans feature custom shrink sleeve labels manufactured by CL&D, a ProMach brand.

Labeling materials balance functionality with sustainability

Like many industries, the beverage packaging materials segment is affected by sustainability practices. Experts note that brands must balance sustainability with functionality. 

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Bulletproof The Mood Booster

Bulletproof The Mood Booster

Bulletproof announced the launch of The Mood Booster, a new functional ground coffee designed to support a more positive mood and help the body adapt to everyday stress, the company says.

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Bruichladdich Yellow Submarine III

Bruichladdich Yellow Submarine III

Bruichladdich Distillery's Yellow Submarine has resurfaced as part of the progressive Hebridean distillery's 25th anniversary celebrations.

Read More
Jones Soda Fallout

Jones Soda, Fallout announce Vault-Dweller Variety pack

Jones Soda Co. announced the upcoming launch of the Jones x Fallout Vault-Dweller Variety 12-Pack, a club-exclusive beverage and collectible offering created to celebrate Fallout Day.

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Piper-Heidsieck Starlight Edition

Piper-Heidsieck Champagne unveils Starlight Edition for Cuvée Brut

Piper-Heidsieck Champagne unveils the Starlight Edition for its iconic Cuvée Brut, a striking new presentation inspired by the House’s spirit of Radiant Joy. 

Read More
Faygo Candy Apple Jolly Green Apple

Faygo brings back fan-favorites soft drinks for fall

Faygo announced its bringing back two fan-favorite apple flavors for fall: Jolly Green Apple and Candy Apple.

Read More
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