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Home » Newsletters » Beverage Industry Insider

Beverage Industry Insider

May 12, 2026

View Archived Issues

Slice Dirty Soda

Slice enters dirty soda market

Slice Soda, a brand of Suja Life, is shaking up the better-for-you soda category with the launch of its newest innovation: Dirty Soda. 

Read More
Other Half Dessert Beers

Other Half Brewing, Junior’s Restaurant and Bakery announce collab

Brooklyn establishments Junior’s Restaurant and Other Half Brewing have partnered on a line of four limited-edition dessert-inspired beer styles.

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poppi x Love Island Punch Pop

poppi, Love Island USA launch Punch Pop

Punch Pop is poppi’s twist on a classic fruit punch, featuring notes of apple, orange, lemon and cherry juice.

Read More
This image features a bottle of RECOVER 180 Organic Sports Hydration drink in the Orange Cream flavor.

Sports recovery, bone and joint health beverages attract the everyday consumer

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes. 

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The image features various flavors of Vitaminwater, a brand of enhanced bottled water owned by The Coca-Cola Company.

Consumer expectations drive innovation in plastic packaging

Aside from its sustainable attributes, experts note that consumers and beverage-makers alike are turning to plastic packaging for its durability, portability and reliable product protection.

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Jeff Coletti_Distribution

Truck battery manufacturers invest in tools to support lifecycle

Top battery manufacturers constantly are developing solutions to keep vehicles running, while minimizing any unforeseen downtime.   

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Lucci Lambrusco

Lucci Lambrusco

Supermodel, entrepreneur and longtime Lambrusco enthusiast Ashley Graham, together with co-founder Danny Epstien, announced the launch of Lucci, a new dry, sparkling red wine. 

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Rebel Bourbon Root Beer

Rebel Bourbon Rebel Root Beer

Rebel Bourbon announced the return of fan-favorite Rebel Root Beer Whiskey to its award-winning Rebel Bourbon lineup.

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Miranda New Visuals

Mirinda reveals fresh brand visual identity

Mirinda unveiled a new global platform Smile Please alongside a fresh brand visual identity.

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Jameson MLS bottles

Jameson launches limited-edition MLS bottles

As the Official Whiskey of Major League Soccer (MLS), Jameson is giving consumers a new way to show love for their home teams with a limited-edition bottle collection created in partnership with the brand’s partner MLS clubs.

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Monster Energy Patriotic Juice and Ultra

Monster Energy celebrates America’s 250th with summer pack, new flavors

Monster Energy, Corona, Calif., is kicking off summer with bold new flavors, iconic designs, and a lineup built to bring people together as the nation celebrates America’s 250th anniversary this Fourth of July, it says.

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McDonalds Refreshers, Crafted Sodas

McDonald's unveils lineup of Refreshers, Crafted Sodas

McDonald's USA, Chicago, announced it is building on consumers’ special connection to iconic drinks like Sprite, Diet Coke and Hi-C Orange with the launch of six new specialty drinks — three new Refreshers and three crafted sodas coming to restaurants nationwide, beginning May 6.

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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • The image displays bottles of ready-to-drink iced coffee or latte beverages.
    Sponsored byVibrant Ingredients

    Preserving Coffee’s Complexity in the Age of Functional Beverages

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    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

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