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Home » Newsletters » Beverage Industry Insider

Beverage Industry Insider

March 31, 2026

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Scottie Pippin and Mr. Pibb

Mr. Pibb, Scottie Pippen team up for new campaign

Mr. Pibb, a brand of Atlanta-based The Coca-Cola Co., has teamed up with basketball Hall of Famer Scottie Pippen for a new campaign that challenges perceptions and celebrates individuality, the brand says.


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Dales IPA Mix Pack

Oskar Blues unveils Dale’s mix pack, limited-release beer

Oskar Blues is expanding its portfolio with two new offerings: Dale’s IPA Mix Pack and Neon Rodeo Slightly Sour.

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La Colombe Facility

Chobani expands La Colombe plant in West Michigan

Chobani’s brand La Colombe is making a significant investment in West Michigan with a multi-phase expansion of its plant in Norton Shores.


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196 Core Flavors

-196 brings Japanese craftsmanship to US market

With its commitment to quality and Japanese ingenuity, -196 is a vodka seltzer that brings whole-fruit flavor experience to the ready-to-drink spirits category.

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The item shown is a Horizon Organic Chantilly Sweet Cream flavored coffee creamer.

Nutritious, indulgent flavors reign supreme for creamers, dairy drinks

With convenience and wellness trends driving interest in the creamers and dairy drinks markets, experts note that these segments are benefiting from consumers’ desire for beverages that are naturally nutritious.

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This item is a Cutwater Chocolate Espresso Martini canned cocktail

Beverage-makers turn to coffee for the ingredient’s versatile flavors, functionality

Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note.

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Topo Chico Sabores Passion Fruit

Topo Chico Sabores Passion Fruit Sparkling Water

Topo Chico is expanding its fast-growing Sabores portfolio with a new nationwide addition: Topo Chico Sabores Passion Fruit.

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Death Wish Coffee Cinnamon Sugar

Death Wish Coffee Organic Cinnamon Sugar, Coconut Caramel

Death Wish Coffee Co. announced the launch of two limited-edition SKUs: Organic Cinnamon Sugar and the return of the fan-favorite Coconut Caramel.

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Michelob Ultra US Soccer

Michelob ULTRA honors U.S. Soccer with new packaging

Michelob ULTRA is celebrating the FIFA World Cup 2026 with the launch of its limited-edition U.S. Soccer Jersey Pack.

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Apple & Eve Club Packs

Apple & Eve adds new variety packs at Sam’s Club

Apple & Eve is expanding its lineup at select Sam’s Club locations with the launch of two new variety packs. 

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Molson Coors acquires Monaco Cocktails

Molson Coors acquires Atomic Brands, Monaco Cocktails

Molson Coors Beverage Co., Chicago, announced the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, a ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging.

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2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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