Anheuser-Busch announced a $20 million investment in its operations in St. Louis and Arnold, Mo. The investment aims to upgrade brewery and packaging equipment to fuel production of Michelob ULTRA.
The Brewers Association (BA) and the American Cider Association (ACA) announced that CiderCon and the Craft Brewers Conference & BrewExpo America (CBC) will co-locate in San Antonio, Texas, April 5-7, 2027.
An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.
A recent NECG survey challenges the narrative that legal-drinking (LDA) Gen Zs are moving away from beverage alcohol, noting that the shifts in these consumers’ consumption habits are more about drinking differently, not less.
In celebration of the centennial of Marilyn Monroe's birth, Piper-Heidsieck Champagne unveiled a limited-edition cuvée honoring the historic bond between the French House and the Hollywood legend.
Botanic Tonics, a brand in kava-centric botanical tonics, announced a limited-edition feel free Classic bottle created in honor of America’s 250th anniversary.
Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth.
