Beverage Industry

September 29, 2020

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New report shows national reduction in beverage calorie consumption

Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.

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Direct Wines releases Wine Lovers’ Advent Calendar

The popular Wine Lovers' Advent Calendar is returning nationwide for its third year, after selling out within weeks both years prior. Available from Direct Wines Inc., South Norwalk, Conn., the Wine Lovers’ Advent Calendar contains 24 187-ml bottles of wine.

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MTN DEW honors outdoor conservation with grants for nonprofits

To celebrate National Hunting and Fishing Day, MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, announced it is supporting Heartland conservation and outdoor nonprofits with $100,000 in MTN DEW Outdoor Grants.

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Maison Marcel French Velvet wine

Maison Marcel launched French Velvet, a merlot wine featuring flavors of ripe plum, cherry and a hint of chocolate, it says.

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Nutrient Survival Beverages

To accompany its line of survival foods, Nutrient Survival has released several nutrient-packed beverages, the company says.

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Olympia Artesian Vodka

Olympia Distilling Co., a division of Pabst Brewing Co., announced the launch of Olympia Artesian Vodka.

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Flavored, enhanced waters contribute to upward growth in bottled water category

The bottled water category continues its premium turn, as beverage-makers experiment with new ways to improve water’s hydrating ability and add extra health benefits. Read More

Carbonadi Vodka carves out positioning in luxury spirits space

Ricky Miller III’s “burning desire to elevate the vodka category around the world” led to the creation of Carbonadi Vodka, a luxury spirit that glides across the tongue. Read More

Consumers demand higher performance from beverages

As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves. Read More

FUN WINE releases new collection, new packaging

Miami-based FUN WINE introduced a 330-ml aluminum bottle created specially to handle the chemical characteristics of the wine. FUN WINE currently is sold in 750-ml glass bottles and 250-ml slim cans ahead of its fourth quarter introduction of the new 330-ml aluminum bottles.

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Functional brand wellness shots packaged in biodegradable plastic packaging

So Good So You announced that its functional wellness shots now will be packaged in biodegradable plastic packaging. 

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