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Sparkling Ice, part of Preston, Wash.-based Talking Rain Beverage Co., announced a brand refresh by introducing a new formula featuring naturally sourced colors and flavors, in addition to an updated logo and packaging design. With this new formulation, Sparkling Ice has successfully transitioned to natural colors while maintaining the vibrant look and long shelf life that Sparkling Ice is known for, it says.
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced that Jane Walker, the brand’s first-ever female iteration of the brand’s iconic Striding Man, will be in attendance at the 2019 Women’s March on Jan. 19 in Washington D.C., to celebrate the many messages of optimism and empowerment that come to life for the march, the company says.
In an effort to offer more transparency to consumers, Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February. In addition to listing the ingredients, the packaging also will include serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein.
VitaCup Inc. launched VitaCup, a line of vitamin-infused single-serve coffee pods in five blends: Slim Blend, Probiotic Blend, Beauty Blend, Genius Blend and Green Tea.
Heineken announced the launch of its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle, the company says.
To keep operations streamlined and humming along, the Coca-Cola system in North America embarked on a milestone commitment nearly a decade ago to reshape its North American bottling operations by returning ownership to local partners. Read More
Although a staple within the North American beverage market, the juice and juice drinks category has been challenged as other beverage categories have emerged as go-to options for consumers in terms of hydration and refreshment. Read More
In celebration of the 40th anniversary of the Cuervo Classic Surf Competition, Jose Cuervo released a limited-edition bottle of Jose Cuervo Especial Silver. Read More
