Smirnoff gears up for summer with Party Pitch contest

To celebrate the return of Smirnoff Red, White & Berry, the brand is launching Smirnoff Party Pitch featuring a panel of fun experts to review consumers' ideas for the ultimate red, white and blue Fourth of July bash. With the help of the party panel, Smirnoff hopes to find the most exciting, outrageous, silly and wild ideas to celebrate America — all with responsible drinking in mind, of course.

Swire Coca-Cola USA, Monster reach distribution agreement

Swire Coca-Cola, USA, Draper, Utah, announced the signing of a distribution agreement giving the company and other Coca-Cola franchise bottlers the rights to distribute Monster products throughout Arizona and in limited areas of New Mexico and Colorado.

Yuengling launches Make Your Day Golden campaign

D.G. Yuengling & Son Inc., Pottsville, Pa., launched "Make Your Day Golden," a new, fully integrated campaign in support of Yuengling Golden Pilsner; the brand's first new year-round product in 17 years. Yuengling Golden Pilsner was created by Yuengling's sixth generation of family members: Jen, Debbie, Wendy and Sheryl Yuengling.

Easy Squeezy Hard Cider

2 Towns Ciderhouse launched its latest hard cider: Easy Squeezy, a pink lemonade-inspired cider.

Odwalla Smoobucha

Odwalla, a brand of The Coca-Cola Co., launched its latest product, Odwalla Smoobucha, a smooth twist on kombucha, the company says.

Regatta Craft Mixers

Regatta launched its self-titled line of premium craft mixers in five flavors: Class Bermuda Stone Ginger Beer, Dry Citrus Sparkling Tonic, Royal Oak Ginger Ale, Pacific Sea Salt Club Soda and Light Ginger Beer.

Packaging trends drive innovation for case packing, wrapping equipment

The demand for innovative packaging equipment that not only is flexible, but easy-to-use, can handle a variety of packaging types and offers quick changeovers is driving the market for case packing and wrapping machinery.

Grains, nuts power plant-based beverages

In the midst of the current plant-based food and beverage revolution, consumers are on the hunt for plant-based proteins in a variety of foods. Read More

Cannabis-infused beverages will see growth through 2022

Whether its CBD or THC, it seems clear that cannabis infusions have found a home in the beverage market. Read More

Ulee's Light Cider Mix Six Variety Pack - Beverage Industry

Ulee’s Cider releases new Mix Six pack

Ulee’s Light Cider launched its newest packaging: a variety six-pack called Mix Six. Read More

Baileys Coffee Creamers - Beverage Industry

Baileys launches new recipe, packaging

To coincide with its new licensee agreement with Danone North America and Diageo, Baileys introduced a reimagined recipe for its line of coffee creamers along with a refreshed packaging design. Read More

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

The 13th annual BevOps Fleet Summit, hosted by Beverage Industry magazine, is a learning and information sharing experience for warehousing, operations and fleet management. This 3-day conference will address business challenges and industry trends of today’s beverage marketplace.

Beverage Industry Magazine

2019 March

The time has come for our annual Beer Market Report series of articles – find out the latest trends impacting the category. We also present a cover story on Sierra Nevada Brewing Co. and how the company is helping those affected by the California wild fires. Founder of Shmaltz Brewing Co. celebrates his Jewish heritage with craft beers. And per usual, we rounded up the latest products, packaging and innovations seen in the industry.

Check back throughout the month for additional content.

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