Beverage Industry

October 12, 2021

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NBWA launches BREW initiative at annual convention

The National Beer Wholesalers Association (NBWA) officially launched the Building Relationships and Empowering Women (BREW) initiative at its 84th Annual Convention and Trade Show in Las Vegas. Through the BREW initiative, NBWA is committed to offering a robust forum for women leaders to grow professionally within the beer industry. This initiative has been long in the works, with the official launch put on hold by the COVID pandemic.

Starbucks releases holiday at-home products

For consumers looking to get a jump on seasonal holiday flavors, Seattle-based Starbucks Corp. released it Starbucks holiday at-home products.

Pepsi unveils limited-edition Pepsi x Cracker Jack cola

Pepsi, a brand of PepsiCo, Purchase, N.Y., is taking baseball fans out to the ballgame and giving them one more thing to be excited about in October with Pepsi x Cracker Jack. The limited-edition product is only available through the hashtag #PepsiSingToScore program. Pepsi x Cracker Jack follows the release of other limited-edition flavors including PEPSI x PEEPS, Pepsi Apple Pie and more.

Bigelow Tea Blackberry Citrus Herbal Tea with Zinc

Bigelow Tea announced the newest innovation to its line of immune support tea: Bigelow Blackberry Citrus Herbal Tea plus Zinc.

Starla Wines alcohol removed wines

Starla Wines entered into the alcohol-free (AF) industry by launching a trio of alcohol removed varietals: Sauvignon Blanc, Red Blend and Sparkling Rosé.

Austin Eastciders Hot Honey Cider canned RTD

Austin Eastciders announced the launch of its newest ready-to-drink (RTD) canned offering: Hot Honey Cider.

Beverage industry embraces more diverse, equitable workforce

During the past few years, beverage companies of all sizes have dramatically stepped up their efforts to literally “change the face” of the beverage industry as they strive for more diversity, equity and inclusion (DEI) in the workplace. Read More

Warehouses benefit from flexibility robots provide in picking, packing

To streamline operations in the beverage warehouse, robotics handle repetitive tasks such as picking, packing and palletizing. Read More

Emissions-free vans the future for OEMs

Beverage fleets for light delivery and field sales applications are becoming a popular target for electrification. As a result, some of the top OEMs have either released commercial electric vans in the past couple of years or have recently announced plans to do so in the very near future. Read More

Perrier releases Día de los Muertos packaging

Perrier is launching a limited-edition can inspired by Día de los Muertos.

GoodBelly updates branding, packaging for Probiotic Shots lines

GoodBelly, a brand of NextFoods Inc., announced that it has optimized its Probiotic Shots lines with product renaming and packaging design.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

The Beverage Forum attracts a broad array of beverage companies with key leaders and innovators to address the next generation of the beverage market. Many entrepreneurs and executive leadership teams have laid out their success plans during this evolving and digital-driven time.