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Home » Keywords » brand awareness

Items Tagged with 'brand awareness'

ARTICLES

Market Insights - Beverage Industry

Image recognition, machine learning drive efficiency, accuracy for beverage brands

Steps taken with artificial intelligence will streamline operations
Tim Hamm
April 12, 2020
No Comments
Artificial intelligence (AI) is improving business outcomes and creating competitive advantages for leading beverage brands. Although the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market and product data collection simplification, supply chain optimization, increased transparency and sales activity enablement.
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Amanda Del Buono

Beverage brands secure loyalty throughout generations

The Coca-Cola Co. campaigns with 100th anniversary of Contoured Bottle
Amanda del buono
Amanda Del Buono
June 15, 2015
No Comments

One year on his birthday, my brother’s friends brought him a 24-pack of Coca-Cola with candles stuck in the cardboard packaging.


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Country Time Lemonade varieties

New products, package sizes complicate category management

Retailers use cross-promotions to accommodate unique product options
Joe Grace
May 12, 2015
No Comments

Manufacturers and retailers continually are searching for ways to optimize shopper satisfaction through category management. But while the overall idea remains the same, the ways manufacturers and retailers go about this process changes as trends evolve.


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Discount retailers and strategy

Discount retailers expand consumables strategy to entice repeat purchases

Channel beverage sales grow 8 percent
Haderspeckj headshot200
Jennifer Storelli
May 12, 2014
No Comments

Although discount retailers offer a wide variety of products for one-stop shopping at an affordable price, it’s their consumables selections that having been boosting sales, albeit indirectly.


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Beverage News graphic

What’s in a brand name?

December 14, 2012
No Comments

 According to a study by The Integer Group and M/A/R/C Research, shoppers believe name brand products are slightly higher in quality than private labels with 51 percent of shoppers indicating that they continue to buy name brand products instead of store brand alternatives because they trust the name.  


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chan1

Stimulating changes for ChanTea

May 14, 2012
No Comments

 Gourmetti Brands redesigned the packaging of its Chantea line of green tea and aloe vera beverages.  


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Private label

Can private label retain its recessionary gains?

Retailers must stay relevant with value-conscious consumers
Lynn Celmer
June 20, 2011
No Comments

No matter who you ask or which study you read, consensus suggests that constraint and resourcefulness are the new norms in grocery shopping. Given the still less-than-robust economy, a tight consumer credit market and sluggish consumer confidence, Americans have changed the way they shop. Moreover, many agree that these new behaviors are here to stay. The so-called new consumer — one who is slower to spend and always looking for ways to make $2 buy what $4 once did — is still out there. 


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Store brands put a new label on quality

Rick Rouan
September 10, 2010
No Comments
The growth of private label began with retailers improving the quality of private label beverages.
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Events

April 7, 2021

State of the Industry: Non-Alcoholic Beverages

The Non-Alcohol Beverage Market, the analysts at Beverage Marketing Corporation will dive into the beverage patterns of 2020 and prognosticate whether those patterns will continue in the years ahead.
April 14, 2021

State of the Industry: Alcoholic Beverages

In Beverage Industry’s annual State of the Beverage Industry: The Beverage Alcohol Market, the analysts at Beverage Marketing Corporation will discuss what fueled the categories performance and what challenges lie ahead.
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Beer Segments

What trend will have the biggest influence on beer sales in 2020?
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Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

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