As the United States begins work on the most ambitious infrastructure initiatives in decades, the tire industry is poised to play a vocal role in guiding some key policies of its own within that realm.

Not far behind the cost of labor and fuel, tires are among the top operating expenses for most beverage fleets. Looking at just maintenance costs, tires rise to the top of the list.

It’s fairly common in business, psychology and elsewhere to incentivize the type of behavior one desires. Within the beverage industry, sales and marketing departments rely on numerous incentive programs, both internally with staff and externally with retailers.