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Home » Keywords: » Non-fungible tokens (NFTs)

Items Tagged with 'Non-fungible tokens (NFTs)'

ARTICLES

CrownRoyal_Launch2.jpg

Crown Royal launches first entry into digital collectibles

For every collectible purchased, Crown Royal Purple Bag Project donates to military
November 30, 2022

Crown Royal is removing the physical barriers of their iconic bag-packing program that may stand in the way of amazing acts of generosity and allowing people to digitally honor those most generous as part of "That Deserves A Crown,” it says. The digital collectible does not require participants to have a digital wallet, it notes.


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RemyMartin_UsherBottle_900.jpg

Rémy Martin teams up with Usher for limited-edition bottle, NFT

Musical artist, cognac brand launch Usher x Rémy Martin 1738: A Taste of Passion global campaign
July 28, 2022

Rémy Martin, Cognac Fine Champagne, and Grammy award-winning musical artist Usher have teamed up to launch the Usher x Rémy Martin 1738: A Taste of Passion global campaign, featuring a limited-edition bottle and NFT, whose design was inspired by A.I. integrated technology. 


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TwistedTea_NFT.png

Twisted Tea Hard Iced Tea launches NFT with ‘real-world perks’

New NFT can be held, sold and purchased without a crypto wallet
July 25, 2022

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., partnered with New York-based Sesame3, a web3 platform for brands, to launch its first-ever NFT. Leveraging Sesame3’s expertise in the NFT space, this partnership will allow Twisted Tea to reward and engage with fans in the NFT marketplace and beyond, the company says.


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PepsiWinnersClubNFTs_900.jpg

Pepsi, Billboard and MRC Live & Alternative embrace NFT experience

“Winners’ Club” NFT Collection helps consumers engage with live entertainment
May 11, 2022

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs), which gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show. 


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Lauren Sabetta- Last Drop
Last Drop

Specialty NFT marketplaces aid consumers eager to invest, trade

NFTs help beverage brands introduce new ways of selling, engaging with consumers
Sabetta-Lauren.jpg
Lauren Sabetta
March 14, 2022
NFTs and the metaverse, although still quite experimental, could introduce some brands to new ways of selling, as well as new ways of engaging with consumers.
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MakersMark_PartyHorseLabel_900.jpg

Maker’s Mark releases limited-edition Party Horses commemorative labels

NFT from project feature generative artwork that live on blockchain
March 3, 2022

Party Horses announced that Maker’s Mark will be its official bourbon partner for 2022 and will supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. 


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BACARDI Reserva Ocho Sherry Cask Finish
Beverage Beat

Beverage-makers see potential of NFT marketplace

NFT transactions up triple digits, Brandessence Market Research data shows
Jessica Jacobsen
Jessica Jacobsen
December 14, 2021
As we enter 2022, it looks as though more business operations, including the beverage market, are “trying something new” with entries into the non-fungible token (NFT) market.
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PepsiMicDropNFT_900.jpg

Pepsi announces Mic Drop genesis NFT collection

Unique generative-style NFTs honors brand’s roots in music
December 9, 2021

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announces the brand’s first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection. 


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