Brockman Gin launches program to support bartenders

#MyBrocktail Tip Program offers weekly tips as part of virtual cocktail challenge

May 1, 2020

New York-based Brockmans Gin and its team understands the restaurant and bar community in the United States and around the world is struggling through the economic impact of the COVID-19 pandemic.

Between Drinks

Bartenders have power in on-premise alcohol brand recommendations

Patrón named best overall spirit in bar influencer study

Barbara Harfmann

April 12, 2020

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When dining out, consumers that “belly up to the bar” might ask their bartenders for recommendations on a particular brand or cocktail.

Campari America donates $1M to Another Round, Another Rally

Bar patrons can tip servers thru #AnotherRoundChallenge

March 30, 2020

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Campari America, New York, announced a donation of $1 million to Another Round, Another Rally, a nonprofit that raises emergency funds for hospitality workers to support bartenders who are facing economic hardship due to the COVID-19 emergency.

Bacardi commits $3M to support bar, restaurant industry

#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisis

March 25, 2020

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Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.

Beverage Industry Magazine

2020 December

Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!

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