bartenders

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Brockman Gin launches program to support bartenders

#MyBrocktail Tip Program offers weekly tips as part of virtual cocktail challenge

May 1, 2020

New York-based Brockmans Gin and its team understands the restaurant and bar community in the United States and around the world is struggling through the economic impact of the COVID-19 pandemic.

Between Drinks

Bartenders have power in on-premise alcohol brand recommendations

Patrón named best overall spirit in bar influencer study

Barbara Harfmann

April 12, 2020

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When dining out, consumers that “belly up to the bar” might ask their bartenders for recommendations on a particular brand or cocktail.

Campari America donates $1M to Another Round, Another Rally

Bar patrons can tip servers thru #AnotherRoundChallenge

March 30, 2020

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Campari America, New York, announced a donation of $1 million to Another Round, Another Rally, a nonprofit that raises emergency funds for hospitality workers to support bartenders who are facing economic hardship due to the COVID-19 emergency.

Bacardi commits $3M to support bar, restaurant industry

#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisis

March 25, 2020

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Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.

Consumers still want beverages that check off various boxes like convenience, functional, refreshing, sugar reduction and of course tasty. Find out how new product development remains a vital component of the beverage market as it navigates a more homeward focus.

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