Items Tagged with 'sober curious movement'

The Formula One-driver founded Almave is a non-alcohol agave spirit that honors tradition while offering a new experience. 

With Sober October kicking off, here are a few non-alcohol options to get in the spirit, sans spirit.

Recent IWSR analysis highlights some key reasons millennials are the age cohort boosting the non-alcohol segment in the United States, noting that the generation is consuming non-alcohol products with greater frequency than other age cohorts.

Colangelo & Partners and Wine Opinions conducted its second annual wine survey, this year honing in on U.S. wine drinker attitudes and behaviors, as well as trends related to beverage alcohol consumption and health.

For Laura Taylor, an eagerness to liven up non-alcohol options at social gatherings for herself played a major role in her creation of Mingle Mocktails in 2017. Now the brand is partnering with Bethenny Frankel to disrupt the market.

Rosh Pina, Israel-based Wine Water Ltd.'s O.Vine branded wine grape-infused waters are now available in full-size, 700-ml bottles. They arrive in time to serve the burgeoning "sober curious" movement, it says.

For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.