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Home » Keywords: » sober curious movement

Items Tagged with 'sober curious movement'

ARTICLES

Giesen_0_1170.jpg

Fall into non-alcohol innovations

Embrace non-alcohol options in celebration of Sober October
Chloe Alverson
Chloe Alverson
October 1, 2024

With Sober October kicking off, here are a few non-alcohol options to get in the spirit, sans spirit.


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Aplos 4230

Millennials key in driving non-alcohol growth in the US, data shows

IWSR research shows social occasions result in more opportunities to explore non-alcohol options
Sabetta-Lauren.jpg
Lauren Sabetta
September 17, 2024

Recent IWSR analysis highlights some key reasons millennials are the age cohort boosting the non-alcohol segment in the United States, noting that the generation is consuming non-alcohol products with greater frequency than other age cohorts.



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Two men drinking wine outdoors
Between Drinks

Research shows males age 60 and older more involved with wine

Younger generation increasingly interested in no, low alcohol consumption
Sabetta-Lauren.jpg
Lauren Sabetta
February 16, 2024

Colangelo & Partners and Wine Opinions conducted its second annual wine survey, this year honing in on U.S. wine drinker attitudes and behaviors, as well as trends related to beverage alcohol consumption and health.


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Mingle Mocktails
Up Close With

Mingle Mocktails joins forces with Bethenny Frankel

Fruit-forward mocktails support sober curious movement
Jessica Jacobsen
Jessica Jacobsen
September 15, 2023

For Laura Taylor, an eagerness to liven up non-alcohol options at social gatherings for herself played a major role in her creation of Mingle Mocktails in 2017. Now the brand is partnering with Bethenny Frankel to disrupt the market.


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O.Vine 700-ml bottle size

O.Vine expands packaging lineup with 700-ml size

New packaging format will debut at Natural Products Expo West
February 24, 2020

Rosh Pina, Israel-based Wine Water Ltd.'s O.Vine branded wine grape-infused waters are now available in full-size, 700-ml bottles. They arrive in time to serve the burgeoning "sober curious" movement, it says.


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HEINEKEN USA released Heineken 0.0, an alcohol-free beer made with all-natural ingredients.

Consumers demand nutritious, zero-proof beverages

Alcohol-free and functional beverages on the rise
Sarah Graybill
Sarah Graybill
February 12, 2020
As research and information about health and wellness has become more widely available in the digital age, consumers are being more proactive and purposeful with their food and beverage choices.
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Heineken 00

Heineken encourages consumers to enjoy Dry January with a cold one

Import beer brand unveils promotion featuring Heineken 0.0
December 20, 2019

For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.


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  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

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On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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Understanding the Best Material Type for Your Conveyor Systems

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