omnichannel shopping - Page 1 | Beverage Industry

Global online alcohol market enters new era of growth, research shows

eCommerce influence extends beyond online transactions

March 19, 2025

With the global online alcohol market entering a new era of sustainable growth, IWSR highlights how digital platforms are not only shaping consumer behavior, but also influencing spaces for discovery and brand engagement.

Consumers increasingly shopping online, in-store

Digital enhancements vital for growth for retailers, manufacturers, research shows

Jessica Jacobsen

February 11, 2025

FMI and NielsenIQ released their new report, “Digital Engagement Transforms Grocery Shopping,” which found that more than 90% of shoppers participate in both online and in-store shopping.

supermarket grocery store aisle and shelves blurred background

Supermarkets contend with other channels

Independent supermarkets embrace omnichannel approach, digital solutions

Jessica Jacobsen

December 30, 2024

Today’s competitive grocery retailing environment has proprietors exploring a variety of technologies and SKU sets to keep consumers engaged.

Beverage Beat

Authenticity vital as consumer shopping behaviors shift

Salsify report suggests way to engage with consumers as budgets impact spending habits

Jessica Jacobsen

February 15, 2024

Salsify’s “2024 Consumer Research” report shows how budgeting efforts are shifting consumer shopping habits and pinpoints ways that brands can engage with shoppers.

Poppi raises $25M from CAVU Consumer Partners

Investment will buildout executive team, omnichannel growth

December 13, 2022

Prebiotic soda brand Poppi, Austin, Texas, announced $25 million in new financing led by CAVU Consumer Partners. The funding comes after a year of meteoric growth for Poppi, in which the brand experienced 148% increase in overall revenue and a 250% increase in online sales, it says.

Channel Strategies

eCommerce channel continues to thrive

Variety of options, prices keep consumers interested post-pandemic

Chloe Alverson

December 6, 2022

With an array of convenience and competitive costs, consumers continue to be drawn to the eCommerce channel.

NielsenIQ launches omnichannel sales data for small, emerging brands

New Byzzer platform provides single view of online, in-store, delivery and pickup performance

November 22, 2022

Byzzer by Chicago-based NielsenIQ, a data intelligence platform developed to help emerging brands drive growth and win market share, announced the availability of omnisales data for users of its platform.
The new reporting functionality provides emerging — small and mid-sized — brands with the intelligence they need to navigate the challenges of omnichannel behaviors and shopping, it says.

IRI beverage alcohol research reveals consumers will keep the party at home

Research highlights opportunities for brand growth

August 5, 2022

New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.

Channel Strategies

Consumers’ one-stop shopping lifts club store channel

Mobile apps streamline shopping process

Jessica Jacobsen

July 19, 2021

When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.

Channel Strategies

Omnichannel adoption propels supermarket channel

On-site, digital shopping options help supermarkets thrive

December 29, 2020

As pandemic conditions prompt many consumers to grocery shop from home, supermarkets have adopted omnichannel platforms to maintain sales. As a result, major players are directing capital expenditures to solutions that drive future growth for the channel.