Traditionally an occasion for much of the truck industry’s news each year, the annual Mid-America Trucking Show (MATS) was as noteworthy this year for its lack of news as it was for the news that did come out of the show.

It’s fairly common in business, psychology and elsewhere to incentivize the type of behavior one desires. Within the beverage industry, sales and marketing departments rely on numerous incentive programs, both internally with staff and externally with retailers.

According to Merriam-Webster, risk is the possibility that something bad or unpleasant, such as an injury or a loss, will happen. The entity also defines management as the act or skill of controlling and making decisions about a business, department, sports team, etc.

Although much thought is given to the care and maintenance of the mechanical equipment used in the beverage industry, far less attention is devoted to proper care of a distributor’s most important asset: the drivers who deliver finished products to the customers.