Items Tagged with 'market research'
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Beverage News

IRI, Label Insight join forces to identify consumer trends

Partnership will provide enhanced ingredient-level insights, analysis
May 28, 2019
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Chicago-based Information Resources Inc. (IRI) and Label Insight announced that they are joining forces to provide consumer packaged goods (CPG) manufacturers and retailers more detailed insight into product performance based on nutrition and ingredient label data. 


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SPINS logo

SPINS, The Data Council expand partnership

Clients will be able to better react to market needs through expansion
March 12, 2019
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Wellness-focused data technology company SPINS, Chicago, and The Data Council, a provider of verified and standardized product data and images, announced their expanded partnership, which will infuse The Data Council's IX-ONE platform with SPINS health and wellness insights, providing brands, retailers and their partners with increased item-level transparency and completeness as well as a highly efficient one-stop integrated solution, the companies say.


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Jessica Jacobsen

Online grocery shopping poised for growth

Fresh foods impact consumers’ decision to use eCommerce
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Jessica Jacobsen
September 19, 2018
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No matter what their reasons might be, it seems as though a growing number of consumers will be employing eCommerce for their grocery services. Retailers now are tasked with ensuring they are meeting consumers’ expectations in this evolving market.
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Beverage News

Nielsen launches US eCommerce solution

Latest data compares online, in-store product category performance
April 5, 2017
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New York-based Nielsen announced the official roll-out of its U.S. eCommerce measurement solution, delivering a comprehensive total consumer view of 90 percent of fast-moving consumer goods (FMCG) online sales within the U.S. market.


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Jessica Jacobsen

Analyzing the path to purchase

Nielsen release platform to help CPG manufacturers, retailers
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Jessica Jacobsen
January 16, 2017
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The start of a new year is a popular time in which people and businesses will reflect on what did and did not work in the previous year. For those involved in the consumer packaged goods (CPG) industry, much attention is directed at the holiday shopping season.
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