market research | Beverage Industry

Infographic: Survey reveals unique holiday season for 2020

Bacardi’s survey highlights role cocktails will play in holidays this year

October 16, 2020

As the country prepares for housebound holidays, Americans will be ditching traditional festivities and embracing new adaptations.

Beverage Beat

Euromonitor releases themes on evolving consumer markets

Report predicts various practices developed during COVID-19 will continue through markets

July 8, 2020

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In Euromonitor International’s report “How Will Consumer Markets Evolve After Coronavirus?,” the market research firm identifies six COVID-19 themes impacting the consumer mindset.

THP’s 2020 Flavor & Trend Forecast

June 1, 2020

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Food and Beverage Marketing Experts at THP took a gaze into their culinary crystal ball to forecast the ingredients, flavors, and culinary techniques chefs, brands, and industry leaders from around the globe will be leveraging in the year to come!

Survey shows how food, beverage manufacturers are adjusting to coronavirus

Third wave of research show current state of economy remains top concern

May 1, 2020

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The COVID-19 outbreak has forced business leaders globally into uncharted territory as together we face the challenges surrounding the pandemic. In new research, Clear Seas Research, a BNP Media company, examines some of the different aspects.

Food, beverage manufacturers show growing concern for US economy

Clear Seas data highlights steps employers are taking to protect workers

April 17, 2020

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Business leaders globally are in uncharted waters surrounding the recent pandemic and resulting economic impact. Insight into how others are reacting, overcoming current challenges, and planning for tomorrow can provide us with not only comfort, but a shared community of learning and preparation.

Image recognition, machine learning drive efficiency, accuracy for beverage brands

Steps taken with artificial intelligence will streamline operations

Tim Hamm

April 12, 2020

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Artificial intelligence (AI) is improving business outcomes and creating competitive advantages for leading beverage brands. Although the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market and product data collection simplification, supply chain optimization, increased transparency and sales activity enablement.

Clear Seas releases data from food, beverage manufacturers’ perspective

Respondents show concern over economy, employee safety

April 7, 2020

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The coronavirus outbreak is a human tragedy with very real business and economic consequences. Business leaders globally are in uncharted waters as together we face the challenges surrounding the recent pandemic and resulting economic impact. Clear Seas Research, a BNP Media Company, polled publication subscribers across its food and beverage manufacturing titles the week of March 23 to see how they are adapting.

Mintel forecasts smart, high-tech change for food and drink

Market research firm releases global food and beverage trends for 2030

Jessica Jacobsen

February 21, 2020

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Taking a deeper dive as part of its annual trends report, Chicago-based Mintel released its “Global Food and Drink Trends for 2030” report, which prognosticates just how much will change in the next 10 years.

US beverage demand to rise 1.6 percent annually

February 10, 2020

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Gains will stem from increases in population and disposable personal income, which will drive purchases of higher-end and niche beverages.

Kantar, IRI join forces for closed-loop solution

January 23, 2020

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Kantar, New York, and IRI, Chicago, announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.