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Asahi Super Dry, a brand of Asahi Beer USA, Torrance, Calif., will launch new packaging for the first time in 15 years in the U.S. market. The upgraded packaging gives the brand a globally consistent visual identity, with its sleek black and silver premium branding, the company says.
Advancements in coding and code application technology and scanning equipment has increased production speed, while eco-friendly inks are increasing sustainability.
The FlexiPack improves flexibility and overall ease of operations for packing glass bottles in cases while providing total protection of the primary packaging, the company says.
With a variety of ink types and colors available, the VIAjet L-Series thermal inkjet printer is a clean, fast and cost-effective alternative to thermal transfer and adhesive labels.
The record-breaking event welcomed nearly 45,000 attendees with 2,500 exhibitors, in more than 1.25 million net square feet, according to show owner and producer PMMI, The Association for Packaging and Processing Technologies. PMMI also reported 457 new exhibitors this year.
There are many aspects of a beverage package that can be crucial when the consumer is making their final purchase decision. As beverage-makers look to differentiate their products via packaging design, many have begun to choose new primary packaging formats or are changing the shape of their primary package to provide shelf appeal.
Although suppliers are innovating emerging packaging materials, like pouches and cartons, glass, aluminum and plastic, namely PET, continue to remain dominant in the beverage industry. In addition to the product protection that these packages provide, they’re also offering beverage-makers several other benefits.
Whether it’s the growth of the wine, spirits and craft beer markets or the popularity of natural beverages, glass packaging manufacturers note that these trends are having a positive effect on this primary packaging material.