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Vermont Hard Cider Co. LLC, Middlebury, Vt., released its new Woodchuck Hopped Apple hard cider exclusively on draft in bars, pubs and restaurants across the United States.
Vermont Hard Cider Co. LLC, a wholly owned subsidiary of Ireland-based C&C Group plc, announced that construction is under way on its new, state-of-the-art cidery in Middlebury, Vt. The $30 million project is being built less than a mile from the current Middlebury facility, it says.
Although I am no longer covering local Earth Day events, connecting with brand owners, suppliers and everything in between has shown me that environmental emphasis still is a part of my journalistic career.
If you were to ask Bret Williams a year ago whether he would ever sell Vermont Hard Cider Co., the answer would have been, “No.” When the president and chief executive officer of the Middlebury, Vt.-based company originally purchased the Woodchuck hard cider brand and facility in 2003, it was not about developing a big company or brand; it was about saving jobs.