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Home » Keywords » Mike's Hard Lemonade

Items Tagged with 'Mike's Hard Lemonade'

ARTICLES

Mike's Hard Lemonade - Phil Rosse and Sanjiv Gajiwala - Beverage Industry

Mike’s Hard Lemonade accelerates growth

White Claw Hard Seltzer achieves triple-digit growth
Barbara h200x200
Barbara Harfmann
July 24, 2018
No Comments
The company’s entrepreneurial spirit, focus on making best-in-class tasting products, and its organizational purpose to bring Flavor to Life is helping the company succeed in a competitive beverage market.
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Mike's Hard Lemonade Logo

Mike’s Hard Lemonade partners with Lil Dicky, Drizly

Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign
August 15, 2017
No Comments

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app. 


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Palm Breeze Ruby Red Citrus & Palm Breeze Pineapple Mandarin Orange

Palm Breeze Ruby Red Citrus & Palm Breeze Pineapple Mandarin Orange

June 30, 2015
No Comments

Mike’s Hard Lemonade Co. launched Palm Breeze Ruby Red Citrus and Palm Breeze Pineapple Mandarin Orange in the U.S.


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Apple Firebomb
2015 Beer Category Report

2015 Beer Report: Volume sales up for flavored malt beverages

Segment draws consumers in from numerous demographics
Jess 200
Jessica Jacobsen
March 12, 2015
No Comments

The phrase “something new” that’s commonly used in a reference to a bride and what she wears on her wedding day has taken on a new meaning for the flavored malt beverage (FMB) segment.


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Mikes gluten-free hard lemonade

Mike's Hard Lemonade adds 'Crafted to Remove Gluten' seal

New TTB designation highlights FMB's proprietary filtration process
December 16, 2014
No Comments

In an effort to meet the needs of consumers wanting gluten-free alcohol beverages, Mike’s Hard Lemonade Co. worked with the Alcohol and Tobacco Tax and Trade Bureau (TTB) to create and secure an exclusive “Crafted to Remove Gluten” seal for its flavored malt beverages.


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Mike's Hard Lemonade Tw'elfie contest

Mike’s Hard Lemonade launches virtual #Twelfie gifting

Consumers can trade selfies for White Elephant gifts
December 3, 2014
No Comments

Mike’s Hard Lemonade Co., Chicago, is reinventing the White Elephant holiday tradition with its new “Tw’elf Re-Gift-O-Rama,” promotion.


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Mikes Harder Apple Firebomb

Mike's Harder Apple Firebomb

November 14, 2014
No Comments

Mike’s Hard Lemonade Co. added a new seasonal variety to its flavored malt beverage portfolio: Mike’s Harder Apple Firebomb.


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Ibotta Mikes Hard Lemonade

Mobile apps offer beverage-makers expanded connection with consumers

Partnerships with third-party apps offer brand owners more marketing opportunities
Jess 200
Jessica Jacobsen
September 15, 2014
No Comments

At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.


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Mike's Hard Peach Lemonade

Mike’s celebrates 15th anniversary with new packaging, products

Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor
April 2, 2014
No Comments

Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.


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at-home cocktails

FMBs and RTD cocktails offer convenience for at-home enjoyment

Flavors, portability benefit FMBs, RTD cocktails
Jess 200
Jessica Jacobsen
July 10, 2013
No Comments

With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.


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More Articles Tagged with 'Mike's Hard Lemonade'
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