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Items Tagged with 'Mike's Hard Lemonade'

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Mike’s Hard Lemonade, Lamorne Morris reward consumers

Partnership to host pop-up event, rewarding a hard day’s work, in any job

August 13, 2024

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

Mike's Hard Lemonade launches Mike's Hard Freeze

New innovation is reminiscent of the '90s slushy flavors

March 23, 2022

Chicago-based Mike’s Hard Lemonade announced the launch of its Mike's Hard Freeze. In response to fans' love for nostalgic flavors, Mike's Hard Freeze brings back the '90s, with a throwback of slushy flavors, the company says.

Mike’s Hard Lemonade Co. launches History of Mike’s” campaign

July 8, 2021

For those who have ever wondered who Mike of Mike’s Hard Lemonade Co. is, the company recently launched a “History of Mike’s” campaign featuring cinematic ads.

Mike's Hard Lemonade - Phil Rosse and Sanjiv Gajiwala - Beverage Industry

Mike’s Hard Lemonade accelerates growth

White Claw Hard Seltzer achieves triple-digit growth

Barbara Harfmann

July 24, 2018

The company’s entrepreneurial spirit, focus on making best-in-class tasting products, and its organizational purpose to bring Flavor to Life is helping the company succeed in a competitive beverage market.

Mike’s Hard Lemonade partners with Lil Dicky, Drizly

Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign

August 15, 2017

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app.

Palm Breeze Ruby Red Citrus & Palm Breeze Pineapple Mandarin Orange

June 30, 2015

Mike’s Hard Lemonade Co. launched Palm Breeze Ruby Red Citrus and Palm Breeze Pineapple Mandarin Orange in the U.S.

2015 Beer Category Report

2015 Beer Report: Volume sales up for flavored malt beverages

Segment draws consumers in from numerous demographics

Jessica Jacobsen

March 12, 2015

The phrase “something new” that’s commonly used in a reference to a bride and what she wears on her wedding day has taken on a new meaning for the flavored malt beverage (FMB) segment.

Mike's Hard Lemonade adds 'Crafted to Remove Gluten' seal

New TTB designation highlights FMB's proprietary filtration process

December 16, 2014

In an effort to meet the needs of consumers wanting gluten-free alcohol beverages, Mike’s Hard Lemonade Co. worked with the Alcohol and Tobacco Tax and Trade Bureau (TTB) to create and secure an exclusive “Crafted to Remove Gluten” seal for its flavored malt beverages.

Mike’s Hard Lemonade launches virtual #Twelfie gifting

Consumers can trade selfies for White Elephant gifts

December 3, 2014

Mike’s Hard Lemonade Co., Chicago, is reinventing the White Elephant holiday tradition with its new “Tw’elf Re-Gift-O-Rama,” promotion.

Mike's Harder Apple Firebomb

November 14, 2014

Mike’s Hard Lemonade Co. added a new seasonal variety to its flavored malt beverage portfolio: Mike’s Harder Apple Firebomb.

More Articles Tagged with 'Mike's Hard Lemonade'

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.