As consumers up their healthy lifestyles, they are searching for natural, clean label and non-GMO color products. Fact.MR estimates that the global natural food colors industry will reach $17 billion by 2031.
Consumers’ demand for transparency leads to increase in natural colors. During the past few years, a demand has emerged from consumers for transparency. Consumers are attracted to “clean” labels and want to avoid products that have complex ingredients and products
