With beverage makers’ ability to access more information than ever before, the newest products hitting the market are aligning not just with consumers' current needs but what is on the horizon. Discover the insights and trends that brand owners are leaning on to formulate refreshing, functional beverages as well as how to ensure these new products will be a success in the marketplace.
In Beverage Industry’s annual New Product Development webinar, experts will share their insights about which trends will drive the new beverages of tomorrow.
- The importance of product research
- How artificial intelligence is influencing future product development
- What goes into a successful beverage launch in today’s market
- Which consumers are having the greatest impact on new product development