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Home » Authors » Chloe Alverson

Articles by Chloe Alverson

malibu peach
Category Focus

Fluctuating trends influence spirits category

Consumers prefer premiumization, ready-to-drink cocktails
Chloe Alverson
Chloe Alverson
March 24, 2023

Despite economic concerns, spirits' dollar and volume sales lifted the category, led by ready-to-drink cocktails and tequila/mezcal.


Read More
Zevia PBC, the zero sugar, naturally sweetened beverage company
Special Report

Sugar is out, functionality is in for soft drink market

What’s popping with carbonated soft drinks
Chloe Alverson
Chloe Alverson
March 22, 2023

Many producers have had to switch things up when it comes to carbonated soft drinks, offering options with zero- or low-sugar and more functional ingredients. 


Read More
Ghost Energy
Up Close With

How GHOST ENERGY found success through transparency

Collaborations help drive innovations with energy brand
Chloe Alverson
Chloe Alverson
March 20, 2023

GHOST has found itself well-positioned to deliver on functional energy drinks that meet the lifestyle needs of today’s consumers.


Read More
Holsem Coffee
Ingredient Spotlight

Consumers can’t get enough coffee

Functionality is key when it comes to coffee as an ingredient
Chloe Alverson
Chloe Alverson
March 1, 2023

Experts note that people’s love for coffee has fueled the array of coffee extracts and concentrates appearing outside of traditional RTD coffee settings. 


Read More
Jiant Hard Kombucha
Category Focus

Kombucha’s claim to fame

Fermented beverages support immune, gut and digestive health
Chloe Alverson
Chloe Alverson
February 24, 2023

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.


Read More
Ball-Corp_Aluminum-Packaging
Packaging Material

Numerous factors make aluminum attractive for beverage-makers

Packaging experts note recyclability, convenience as influences
Chloe Alverson
Chloe Alverson
February 22, 2023

Sustainability, taste, convenience and performance are all reasons why beverage companies utilize aluminum packaging, experts note.


Read More
HOP WTR All Cans
Up Close With

How HOP WTR is changing the non-alcohol game

Hoppy water brand incorporates mood-boosting ingredients in formulation
Chloe Alverson
Chloe Alverson
February 16, 2023

As more consumers seek out low, no-alcohol drinks within the water and seltzer categories, HOP WTR continues to ride the “sober curious” wave with its “better-for-you” hoppy waters. 


Read More
Warehouse Swisslog Case Study
Warehouse

Storage systems to combat labor shortage, promote facility ease

Storage automation helps beverage operations accommodate influx of SKUs
Chloe Alverson
Chloe Alverson
January 18, 2023

As SKU proliferation, eCommerce and labor shortages continue to impact beverage operations, experts note that advanced storage systems can help meet the many challenges today’s warehouses are facing.


Read More
Merrilee Kick Headshot
Up Close With

BuzzBallz is all the buzz

Ready-to-drink spheres offer fun, flavorful solutions
Chloe Alverson
Chloe Alverson
January 17, 2023

With more than 25 options made with 100% juices, the BuzzBallz portfolio of mixed drinks and cocktails are made with vodka, rum or tequila. 


Read More
super-premium, luxury wine
Category Focus: Wine

Premiumization trends lifts super-premium, luxury wine performance

On-premise, pent up demand propel Champagne and other sparkling wines
Chloe Alverson
Chloe Alverson
January 16, 2023

Aligning with the premiumization trend from the past few years, experts note that super-premium and luxury wines have performed the best.


Read More
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