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Home » Authors » Lauren Sabetta
Lauren Sabetta

Lauren Sabetta

Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.

Managing Editor
Articles

ARTICLES

Caribou Coffee Fall 2023 lineup
Between Drinks

Pumpkin Spice season arrives earlier than ever, report shows

Embracing falls flavors can benefit sales, overall business, experts note
Sabetta-Lauren.jpg
Lauren Sabetta
August 29, 2023

Although big chains are announcing their fall special arrivals earlier than ever, independent restaurants have already beat them to it, adding pumpkin menu items beginning mid-summer.


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Tim Hortons Cold Brew Concentrates
Category Focus

Coffee, RTD coffee category recalibrate to meet consumer trends

Gen Z, sustainability and convenience hold influence on coffee market
Sabetta-Lauren.jpg
Lauren Sabetta
August 28, 2023

As consumer trends continue to impact the coffee market, experts note that the overall category is shifting gears to meet consumers’ changing preferences.


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Convenience Store 7-Eleven

In-store sales fuel growth for convenience store channel

Sports drinks, energy drinks witness sales increases
Sabetta-Lauren.jpg
Lauren Sabetta
August 25, 2023

Although convenience stores are facing challenges such as a decrease in commuting replaced by work from home, labor shortages and inflation, experts note that in-store sales are playing a key role in the channel’s growth.


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Botanical ingredients spread out on a table

Botanicals blossom across beverage categories

Health attributes, flavors prompt consumer interest
Sabetta-Lauren.jpg
Lauren Sabetta
August 21, 2023

As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise. 


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Heineken bottle labeling
Packaging Materials

Labeling materials adapt for a circular future

Innovations support recyclability, sustainability
Sabetta-Lauren.jpg
Lauren Sabetta
August 2, 2023

Within the beverage industry, when it comes to efforts that support sustainability and a circular economy, experts stress the importance of considering how label materials affect the recyclability of packaging.


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Fruit smoothies
Ingredient Spotlight

Beverage-makers turn to fruit blends to meet industry trends

Pairing domestic fruits with tropical ones entices consumers, controls costs
Sabetta-Lauren.jpg
Lauren Sabetta
July 31, 2023

With rising consumer demand for drinks made with natural ingredients, experts note that beverage-makers are turning to fruit and vegetable ingredients to deliver functional drinks that meet consumers’ growing need states.


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Automated guided vehicles
Warehouse

Automated guided vehicles address labor, safety issues

AGVs work to support safety in facilities
Sabetta-Lauren.jpg
Lauren Sabetta
July 26, 2023

As automated guided vehicles (AGVs) are one type of technology to help overcome labor shortages in the warehouse, experts note the technology provides operators a means to fill the resource gap, allowing human labor to be allocated to more complex tasks.


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Health-Ade Kombucha
Cover Feature

Health-Ade brings quality kombucha to the masses

Company embarks on major partnerships to expand consumer reach
Sabetta-Lauren.jpg
Lauren Sabetta
July 12, 2023

Health-Ade Kombucha has benefited from the momentum in consumer health and wellness trends as the company crafts high-quality kombucha through its use of organic ingredients.


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Remedy Drinks energy drinks
Beverage R&D

Beverage-makers turn to clean label, non-GMO ingredients to meet consumer trends

Consumer knowledge prompts further interest in clean label beverages
Sabetta-Lauren.jpg
Lauren Sabetta
July 7, 2023

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.


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Celsius Energy

2023 State of the Beverage Industry | With increased popularity, the energy drinks market shows its dominance

Better-for-you offerings bring growth for energy market
Sabetta-Lauren.jpg
Lauren Sabetta
July 6, 2023

This year’s State of the Industry report on energy drinks notes that with increased popularity and a wide variety of products, the U.S. energy drinks market continues to show its dominance.


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View All Articles by Lauren Sabetta
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